The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Fieldays hopes for another big turnout

Owen Hembry
By Owen Hembry
Online Business Editor·NZ Herald·
13 Jun, 2010 04:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Tens of thousands of people will head to Hamilton this week for the biggest agribusiness exhibition in the Southern Hemisphere which starts on Wednesday.

National Agricultural Fieldays chairman Warwick Roberts said farmers were cautiously optimistic but it was hard to say at this stage whether they would be spending this
year.

"I know if I were a farmer and I was out there and I was looking at it from the perspective of finances I would say, 'Well, look maybe I won't buy this year, but at least I'll have a jolly good look round to see if I do want something during the year.'

"I think the pressure is still on from the banks, that's my feeling, and they will say, 'We need to make sure our financials are in good order.'

"By the same token their cash flow [for dairy farmers] will look a lot better this coming year so, yeah, they may be able to afford to spend," said Roberts.

Dairy co-operative Fonterra has forecast a payout before retentions for the 2010/11 season of $6.90-$7.10 a kilogram of milksolids, compared with $6.50-$6.60 predicted for this season and an average of $4.88 a kilogram from the previous seven seasons.

Rabobank's Agribusiness Review this month said farmgate lamb prices had increased 7 per cent during the past month but were 10-15 per cent lower than the same period last year.

Farmgate prices for bull beef were up 16 per cent in the North Island and 5 per cent in the South Island during the past month, while manufacturing cow prices rose by 10-25 per cent, Rabobank said.

The theme for Fieldays this year is Innovation for Future Profit.

"It's basically about new ideas, new ways of doing things, being smarter," Roberts said.

"One of the big money earners, particularly in America is pharmaceuticals. Now if we can get into the pharmaceutical market with our milk products then maybe that's our answer."

FIELDAYS

* Mystery Creek Events Centre, Hamilton.
* Biggest agribusiness exhibition in the Southern Hemisphere.
* Almost 1000 exhibitors across 1500 sites.
* 115,000 to 130,000 visitors on average, including from 38 foreign countries.
* $129 million benefit to the Waikato economy from last year.
* $529 million national economic impact from last year.

Discover more

Business

Talley's bid for meat processor Affco

13 Jun 04:00 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from The Country

The Country

Get in behind: Charity dog trials to raise funds for new chopper

23 Jun 06:00 AM
Premium
The Country

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM
The Country

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

 Get in behind: Charity dog trials to raise funds for new chopper

Get in behind: Charity dog trials to raise funds for new chopper

23 Jun 06:00 AM

Last year's winner, Murray Child, will judge this year's competition.

Premium
On The Up: A royal new venture with King Bees Honey

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM
Vege tips: Winter, time for onions and strawberries

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
The ABCs of wool in 1934

The ABCs of wool in 1934

21 Jun 05:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP