The right protection techniques and annual checks can save a life, Federated Farmers vice president and Wairarapa arable farmer Karen Williams said.
"It needs to become routine to put on sunscreen before going outside. On our farm, we have got big pump bottles of sunscreen at the house and down at the sheds, and smaller bottles in all the vehicles, along with plenty of brimmed hats.
"As we know, farmers are very busy people, but an annual check on your health and wellbeing, which includes a skin check, could save your life."
Regular checks with a specialist or GP are the best way for those at risk to receive skin monitoring, and if melanoma is detected early enough it can be successfully treated.
Federated Farmers said it supported Melanoma New Zealand's recent campaign "Get Spotted".
"Get Spotted" aims for a New Zealand with no deaths from melanoma.
Farmers who go and get themselves checked and stock up on sunscreen for themselves, family, staff, and farm visitors will help see this vision realised, Williams said.
"It's a legitimate farm expense. It's no different than buying a high vis vest to be seen, helmets to protect your head or safety boots to protect your toes."