The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Farmer's 'Keep It Simple Stupid' principle pays off with two wool clip awards

Otago Daily Times
12 Jun, 2019 02:30 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Earl Attfield. Photo / Yvonne O'Hara

Earl Attfield. Photo / Yvonne O'Hara

As a ''one-man band'' Earl Attfield is also a follower of the KISS (Keep It Simple Stupid) principle.

That allows him to ''tweak'' his operations when necessary for efficiency and wool quality, and that paid off when he and wife Bernadine won two trophies for their merino wool clip at the Otago Merino Association's recent annual awards in Alexandra.

In addition to winning the Clip of the Year ''up to 17.3 micron'' section, they also won the trophy for the top commercial flock.

Mr and Mrs Attfield own the 1600ha Waikeri Downs property near Alexandra and run 2000 merinos.

Although they have won six first or second placings in the association's competition since 2010, they were delighted with their success and thrilled when they heard their name mentioned at the awards' presentation.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Earl Attfield drenches some of Waikeri Downs' trophy-winning merinos, on his property near Alexandra. Photo / Yvonne O'Hara
Earl Attfield drenches some of Waikeri Downs' trophy-winning merinos, on his property near Alexandra. Photo / Yvonne O'Hara

''With winning them, it shows our persistence to strive [to do better], to be consistent and keep to a high standard,'' he said.

Waikeri Downs' merino fleeces average between 15.3 and 17.8 microns.

''Last year we only had one bale over 18 microns,'' Attfield said.

Advertisement
Advertise with NZME.

The hoggets sheared 3.7kg on average, while the ewes averaged 5.25kg per shear and the wethers 5.8kg, with some of the wool going to their contracts with clothing company Reda and shoe manufacturers Allbirds and the remainder of their wool to Merino New Zealand.

''I am a one-man band and use contractors, including Peter Lyon Shearing and wool-classer Shirley Munro,'' he said.

''It is a team effort.

''If I care, they care.''

Discover more

Otago merino growers celebrate their best

27 May 10:15 PM

New dairy sheep breed the Southern Cross takes off

05 Jun 01:57 AM

Pressure builds on cashmere industry

12 Jun 12:00 AM

New Zealand cashmere part of growing industry

11 Jun 10:45 PM

He said the KISS principle meant he could adjust his operations when needed.

He lambed 108 per cent last year, and he culls selectively, retaining 40 per cent of the top animals.

''We do a little bit of irrigation - 65ha - to guarantee our winter supplement, baleage.''

They also grow lucerne, some stands having been planted in 1972 and 1974.

They have had a long association with Moutere Station, buying four rams each year from the property.

As Moutere Station improved its genetics, it took the quality of Waikeri Downs' flocks along with it.

Advertisement
Advertise with NZME.

''With only 2000 merinos, we have to have every sheep to its best if we are to be financial.''

They own a block near Chatto Creek, and run their 700 wethers on that, gradually building up numbers as they provide some of the best fleeces in their flock.

The family has been on Waikeri Downs since 1903 and Mr Attfield is the fourth generation of the family to farm it.

The fifth generation, Adam, Lucas and Sarah, are working in Australia and Auckland.

Mrs Attfield is a Plant and Food Research technician.

''She gives me moral support,'' Mr Attfield said.

Advertisement
Advertise with NZME.

Rabbits were a major problem, but a team of shooters and a rabbiter he employed had removed 17,000 in the past 17 months.

He and his neighbours had installed rabbit fencing, which had been effective, unlike the Otago Regional Council's release of the K5 virus, which was not, he said.

Save

    Share this article

Latest from The Country

The Country

Meet the $80,000 record Hereford bull coming to Gisborne

18 Jun 04:00 AM
The Country

The Country: Winston Peters on geopolitics

18 Jun 03:43 AM
The Country

Meat and skincare on the agenda for PM's first day in China

17 Jun 11:36 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Meet the $80,000 record Hereford bull coming to Gisborne

Meet the $80,000 record Hereford bull coming to Gisborne

18 Jun 04:00 AM

Wilencote and Mokairau were partners in a $80,000 auction record bull purchase this week.

The Country: Winston Peters on geopolitics

The Country: Winston Peters on geopolitics

18 Jun 03:43 AM
Meat and skincare on the agenda for PM's first day in China

Meat and skincare on the agenda for PM's first day in China

17 Jun 11:36 PM
Premium
Richter scales and fishy tales: When a small earthquake spoiled a day of fishing

Richter scales and fishy tales: When a small earthquake spoiled a day of fishing

17 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP