"It started off as a simple idea. I didn't probably anticipate what it involved."
She was in contact with Nenthorn Valley farmer Georgie McGregor, who started a Facebook page, called NZ Wool Products, highlighting businesses in New Zealand which manufactured their products using New Zealand wool. It gained 2000 members in the first week.
McGregor also encouraged farmers to send back any synthetic clothing and accessories sent out by farm retailers as promotions.
Meanwhile, Federated Farmers has congratulated the leadership shown by carpet-maker Cavalier in deciding it would focus on being a wool and other natural fibres-only business.
Meat and wool chairman William Beetham said choosing to concentrate on New Zealand-produced wool, which had superior durability, warmth and sound-dampening and fire-retardant qualities, was "a smart decision for any company".
The "Benefits of Wool in Construction" information sheet released last year by NZ Government Procurement and the Ministry for Primary Industries noted woollen carpets regulated humidity, were hypoallergenic and "perform better than synthetics in smell and staining tests".
"Woollen carpets regulate humidity by absorbing moisture when the air is moist and releasing it when the air is dry, creating a more comfortable built environment that is warmer in winter and cooler in summer," the information sheet said.