"I think the point of difference between us and other beer festivals around the country is the atmosphere."
"We're lucky we can have it in an all-weather stadium with a roof, which obviously helps, but I also think it's the balance of showcasing the really diverse range of beers but in a really community-focused event."
Everything from the entertainment to food choices and the furniture used were all specifically chosen to cater to the wide range of people who attended the event, Mr Schroeder said.
Preparations were well underway, with 62 volunteers collecting and distributing all of the furniture and signs for the festival and receiving all of the kegs shipped by the more than 80 breweries, he said.
"Our team have spent the last six months planning and preparing for the festival and we just can't wait to share what we know is going to be an unforgettable day with the city."
More than 10 of the breweries were from Otago and Southland.
Head brewer at Dunedin brewery New New New, Brendan Bransgrove, said beer festivals were an avenue for breweries to have fun and be creative.
As well as the brewery's regular lineup, Mr Bransgrove had brewed a couple of beers which would debut at the festival.
The new beers included a black pilsner brewed with rice and an "amped" up version of the brewery's rye beer.
"You just want to give people something new, because usually they know this brewery does this, this and this but what else can they do."
tim.miller@odt.co.nz