"More intensification, more people, more tourists - more impacts come from that.
"We are really at risk of killing the golden goose - that clean green image is so valuable and if we lose it, we will never get it back.''
Queenstown Lakes Mayor Jim Boult gave an assurance the Queenstown Lakes District Council and Otago Regional Council would work more collaboratively to try to resolve issues.
"It's not an ORC [or] QLDC issue; it is an "us" issue.
"It will come at a cost, a physical and financial cost, but we can't ... continue to watch water quality deteriorate.
"It is simply unacceptable.
"We can't change the past, but we sure as hell can change the future and I'm determined that our council can and will ... do something about the future.''
ORC chairman Stephen Woodhead agreed and said it was time for the "debate around water quality to mature''.
"A lot of work has been done ... but there is still a long way to go and the next stage is going to be hard. It relies on us changing behaviour.
"I'm very happy to make a promise that ... we are working to make it [better] over time.''
Last night's forum was organised by Crux.