The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Demand for NZ apples in India continues to grow

RNZ
22 Sep, 2021 04:00 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / RNZ - Tom Kitchin

Photo / RNZ - Tom Kitchin

By Sally Murphy of RNZ.

An apple exporter says efforts to grow demand in India are proving fruitful with orders skyrocketing.

Although they only make up a small proportion of total numbers, exports of pip fruit to India have been growing.

Ministry for Primary Industries figures show last year 5.5 per cent of apple and pear exports went there, but to July this year exports to India made up 8.2 per cent.

Golden Bay Fruit in Motueka has been exporting apples there for over 20 years.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Export manager Kylie Pratt said actively pursuing growth in the Indian market in the past couple of years was working.

"We probably only exported 10 containers there last year and this year we've done 74, so it's a lot of growth, we've gone from sending about 230,000kg to 1.4 million kg offshore to India.

"We have had a really long-standing relationship with a particular customer in India and it's a market of two halves, previous exports have all been premium-grade smaller fruit but this year they took a lot of our stormy fruit which is apples which suffered cosmetic damage in the hailstorm on Boxing Day last year."

Advertisement
Advertise with NZME.

Pratt sees the market continuing to rise, something they're working on with New Zealand Trade and Enterprise.

IG International, based in Mumbai, has seen 60 per cent year on year growth in sales of New Zealand apples.

Company head of sourcing Shubha Rawal said demand for fresh fruit has increased greatly due to the pandemic - with people putting more of a focus on their health.

She said there's a great opportunity for New Zealand to service the growing demand with over a billion people in India.

Discover more

Spear tackler: Robotic 'game changer' for asparagus industry

09 Sep 05:00 PM

'Bumper crop' of kumara selling at low prices

15 Sep 11:45 PM

Alexandra woman makes most of combining working from home with lifestyle farming

20 Sep 05:00 PM

Farming couple's business solves flooring problem

19 Sep 10:30 PM

"The population is massive and is growing every year so consumption is increasing, so it's a good strategy for countries to have strong exports to places other than China, the way the Indian market is emerging it's good to have a presence in India now.

"New Zealand apples are known for their premium quality in India and we have been seeing great demand, we are a big producer of apples itself but our seasons complement each other well."

Rawal said this year they imported six varieties of apples from New Zealand for the first time, sold in mixed boxes and these had been popular with consumers.

- RNZ

Save

    Share this article

Latest from The Country

Premium
The Country

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM
The Country

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
The Country

The ABCs of wool in 1934

21 Jun 05:00 PM

How a Timaru mum of three budding chefs stretched her grocery shop

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Premium
On The Up: A royal new venture with King Bees Honey

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM

Cate and Mike King talk to Tom Raynel about their new business King Bees Honey.

Vege tips: Winter, time for onions and strawberries

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
The ABCs of wool in 1934

The ABCs of wool in 1934

21 Jun 05:00 PM
Why NZ needs its own Clarkson's Farm

Why NZ needs its own Clarkson's Farm

21 Jun 05:00 PM
Anzor’s East Tāmaki hub speeds supply
sponsored

Anzor’s East Tāmaki hub speeds supply

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP