The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Deer stud master Kelly Bennett on an antler-buying expedition

By Shawn McAvinue
Otago Daily Times·
29 Sep, 2023 01:43 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Southern Velvet Buyers owner Kelly Bennett displays a pair of hard antlers at Dunedin Railway Station, which he bought from a North Otago farmer on the first day of an expedition of the South, last week. Photo / Shawn McAvinue

Southern Velvet Buyers owner Kelly Bennett displays a pair of hard antlers at Dunedin Railway Station, which he bought from a North Otago farmer on the first day of an expedition of the South, last week. Photo / Shawn McAvinue

Southern Velvet Buyers owner and Deer Genetics NZ stud master Kelly Bennett, of Geraldine, travelled the South buying hard antlers and buttons last week. Otago Daily Times’ Shawn McAvinue caught up with him in Dunedin.

Q. Who are you buying the antlers from?

Farmers, hunters, shepherds and pest contractors - we will buy from anyone with access to antlers.

We buy fallow and red, all sorts, if it comes off a stag’s head we are into it.

Q. What is the mix of the clients you buy from?

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

About 70 per cent are from farms and the rest are from hunters.

Q. Where are the stops on your five-day expedition of the South?

I started in Timaru and stayed in Dunedin on Monday, Gore Tuesday, Invercargill Wednesday and Central Otago on Thursday and then home on Friday.

Advertisement
Advertise with NZME.

Q. How many hard antlers and buttons have you bought on your first day between Timaru and Dunedin?

About 250kg.

Q. What do the hard antlers get used for?

There are three uses - there’s the craft market, chandeliers, door knobs and that sort of stuff - and then you have the Chinese cooking market, they cut it into chunks, put it in a massive vat and cook it down for two or three days and the goo that comes off the bottom, they separate the collagen and the calcium.

The collagen at that stage is extremely valuable and goes into the cosmetic industry.

The third use is for dog chews.

A pile of antlers bought from hunters in the South. Photo / Shawn McAvinue
A pile of antlers bought from hunters in the South. Photo / Shawn McAvinue

Q. What are buttons and what do they get used for?

It’s what is left over from farm deer after you’ve harvested the velvet. It gets ground up in China and is a form of calcium for breastfeeding mothers.

Q. How is the supply of antler?

There’s plenty of deer around but you still have to look for the antler because most people are not aware of its value and they leave it sitting in a shed or hanging on a fence.

Advertisement
Advertise with NZME.

The key to maintaining its value is to keep it in the shade because the sun sucks the colour out of it.

Q. You must do a few kilometres?

It’s good, you get up valleys and side roads you’d never get the opportunity to get up otherwise. New Zealand is a great place with a lot of interesting places to go and see.

Q. How many years have you been doing these trips?

More than 20 years.

The main game we play is velvet procurement and this is an add-on, and we canvas our velvet clients at the same time.

Advertisement
Advertise with NZME.

We will do two dedicated hard antler runs a year.

I also bred trophy deer as well [Deer Genetics NZ] and have stag sales and export genetics around the world - all of that sort of hoopla.

Q. What is the state of the trophy industry?

Trophy farmers are especially happy the borders are open and Covid has washed through and we are able to sell our product to the outfitters, who have had a good year.

Q. How many deer are you running?

A couple of thousand. We had a full clearance of 14 stag at our sale last year and averaged $23,500 - the top in the country - it was a pretty good day.

Advertisement
Advertise with NZME.

Q. As your deer farm is performing well, do you need to be on the road buying antlers?

Probably not but it is good to get off the farm and have a look around.

It’s something different and meeting clients is a key to success.

Save
    Share this article

Latest from The Country

The Country

‘Quite surreal’: From a tiny Ponsonby office to a stunning $30m landmark at this South Island lake

The Country

The godfather of the craft beer revolution: How a Dunedin brewery changed how Kiwis drink

The Country

Kerikeri residents notice a bit of a din as kiwi calls escalate


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from The Country

‘Quite surreal’: From a tiny Ponsonby office to a stunning $30m landmark at this South Island lake
The Country

‘Quite surreal’: From a tiny Ponsonby office to a stunning $30m landmark at this South Island lake

The rise of Scapegrace as it takes New Zealand whiskey to the world.

19 Aug 06:26 PM
The godfather of the craft beer revolution: How a Dunedin brewery changed how Kiwis drink
The Country

The godfather of the craft beer revolution: How a Dunedin brewery changed how Kiwis drink

19 Aug 05:00 PM
Kerikeri residents notice a bit of a din as kiwi calls escalate
The Country

Kerikeri residents notice a bit of a din as kiwi calls escalate

19 Aug 05:00 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP