He said Whanganui, Manawatu and Taranaki were prime dairy regions, "so the turnaround in regional confidence isn't surprising".
"We're now forecasting a milk price of $6.20 per kilogram for the current season, which would be well above break-even for most farmers, whereas just six months earlier, a third consecutive season of losses was on the cards."
The survey is conducted quarterly using five standard questions on personal financial circumstances, expectations for the economy and attitudes to buying substantial household items. The survey was conducted over the period December 1-10.
Regional economic confidence is measured by subtracting the percentage of the region's residents who believe their region will experience bad economic times over the coming year from the percentage who believe the region will experience good economic times. That gives this region the net 44 per cent positive rating.
Separately, the survey also demonstrates the regions consumers' views above the national average on their own economic situation improving.
Mr Gordon said the Whanganui-Manawatu-Taranaki region residents were the most upbeat about their financial positions they have been for a number of years.
"This is influencing spending plans with a net 20 per cent of the region's respondents thinking now is a good time to buy a big-ticket household item."