The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Cyclone Gabrielle: Hawke’s Bay apple and pear growers count cost of $270 million in lost earnings

Hamish Bidwell
Hamish Bidwell
Multimedia Journalist, Hawke's Bay Today·Hawkes Bay Today·
27 Jul, 2023 11:05 PM3 mins to read
‌

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Apple and pear growers are estimated to have lost $270 million in earnings. Photo / Warren Buckland

Apple and pear growers are estimated to have lost $270 million in earnings. Photo / Warren Buckland

Cyclone Gabrielle has cost Hawke’s Bay apple and pear growers $270 million in lost earnings, on top of what it’s going to cost to rebuild the industry.

That’s the analysis of New Zealand Apples and Pears market access manager Danielle Adsett.

In a good year, the Hawke’s Bay apple and pear industry generates about $560 million in revenue. But 2023 has not been a good year, which is reflected in the figures.

Flooding saw production fall by 34 per cent, or $190m. On top of that, were the $78m in costs incurred by growers ahead of their anticipated harvest.

In that sense, the timing of Cyclone Gabrielle couldn’t have been worse, destroying orchards right before fruit was due to be picked.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“And then, of course, the cost of replanting – which can be up to $250,000 per hectare - and the years it then takes for an orchard to start making returns,’’ Adsett said.

All up, Apples and Pears estimates replanting costs will be more than $100m for that sector of the horticultural industry alone.

Adsett is leading the cyclone response on behalf of the affected apple and pear sector and says the effectiveness of the Government’s loan system will determine how many people leave the industry and how long those who remain take to recover.

Advertisement
Advertise with NZME.

The loan scheme, announced last month, would see the Government underwrite bank loans for a period of up to five years, while growers get back on their feet.

“People leaving the industry from all areas: orchards, packhouses, and the other industries upstream and downstream is a tough reality and outcome of the effects of Cyclone Gabrielle,’’ said Adsett.

“There’s been significant investment in upskilling our workforce over the past 10 years by the industry and Government, so we have highly skilled and specialised people in our industry and we’d hate to lose them.

“Again, we are hoping that the support from the Government will help growers and affected businesses keep going and retain their people. However, for some it won’t be enough and the harsh reality of resizing a business, or walking away, means that jobs will be lost.’’

Danielle Adsett, right, of NZ Apple & Pears, inspects damaged apples tree in Puketapu. Photo / Warren Buckland
Danielle Adsett, right, of NZ Apple & Pears, inspects damaged apples tree in Puketapu. Photo / Warren Buckland

Adsett says it will be “a marathon and not a sprint’' to get the industry back to where it was.

Advertisement
Advertise with NZME.

“It isn’t just a matter of turning the soil for the next season. Apple and pear trees take years to grow and the financial cost of starting again is enormous,’’ she said.

In terms of next season, Adsett’s been involved in studies into the potential damage caused to trees by silt and waterlogging. There are fears diseases could develop that mean orchards that have survived the cyclone would have to be destroyed.

“We now wait for spring and the spring blossoms, which will reveal the true impact of the flood on trees. It is a critical time,’’ Adsett said.

Save
    Share this article

Latest from Horticulture

The Country

'We're making pears sexy again': New variety fetches $7 each in global markets

18 May 06:00 PM
Premium
The Country

The $3m 'money mule' allegedly kidnapped in kiwifruit tax scam set to be deported

16 May 05:00 PM
The Country

Stronger plant rights to back export growth

15 May 06:42 AM

Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
Advertisement
Advertise with NZME.

Latest from Horticulture

'We're making pears sexy again': New variety fetches $7 each in global markets
The Country

'We're making pears sexy again': New variety fetches $7 each in global markets

'We want PIQA Red to be the new avocado, a fruit people get genuinely excited about.'

18 May 06:00 PM
Premium
Premium
The $3m 'money mule' allegedly kidnapped in kiwifruit tax scam set to be deported
The Country

The $3m 'money mule' allegedly kidnapped in kiwifruit tax scam set to be deported

16 May 05:00 PM
Stronger plant rights to back export growth
The Country

Stronger plant rights to back export growth

15 May 06:42 AM


From boring to banger: Rapper turns Kiwis’ mortgage misery into music
Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP