But one positive aspect had been that people were getting much better at using technology to communicate, so neXtgen Agri decided to provide some "positivity" to the farming community by organising a conference at short notice.
The response from speakers was "fantastic" and the line-up included fourth-generation South Australian merino farmer Rachel Titley, New Zealand agribusiness leader Traci Houpapa, NZX head of analytics Julia Jones, Emeritus Prof Herman Raadsma, from the University of Sydney, and Australian vet Dr Andrew Whale.
Along with strong interest from New Zealand and Australia, there had already been interest from the United Kingdom and Canada, Ferguson said.
Secondary school pupils and tertiary students would have free entry to the conference.