The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Coffee growers reap benefits of boom

Christopher Adams
NZ Herald·
15 May, 2011 05:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Tadesse Meskela says Ethiopian farmers, who supply Fairtrade, are now able to send their children to school. Photo / Steven McNicholl

Tadesse Meskela says Ethiopian farmers, who supply Fairtrade, are now able to send their children to school. Photo / Steven McNicholl

When Tadesse Meskela starred in the hit 2006 documentary Black Gold the members of his union of Ethiopian coffee farming co-operatives had fallen on hard times.

International prices had crashed to a 30-year low, and many growers could no longer afford to feed their families.

Some farmers were even replacing
coffee plants with khat, a narcotic shrub that grows in the east African highlands, because it provided higher returns.

Thanks in no small part to the commodity boom, Meskela, the general manager of the Oromia Coffee Farmers Co-operative Union, says his farmers are doing much better.

The 51-year-old was in Auckland at the weekend as part of Fairtrade Fortnight, a campaign to raise awareness of fairly traded products.

He said the commodity rally - which has also driven up the global prices of sugar, wheat and dairy products - meant Ethiopian farmers could afford to replace thatched roofs with corrugated iron, send their children to school and even buy motorbikes.

"As a result of these current prices the life of the farmers is changing," said Meskela, adding that soaring demand meant he expected the value of coffee to remain high.

Despite the improvements, however, he said many challenges remained, including a lack of roads, health clinics and schools.

Black Gold, which won critical acclaim at film festivals around the world, explored the impact international coffee prices were having on Ethiopian farmers and followed Meskela as he travelled around the globe trying to secure fairer prices for his farmers' crops.

In late 2005 New York's Intercontinental Exchange, which sets the benchmark for global Arabica coffee prices, was trading as low a US90c ($1.14) a pound. Since July 2010 the price has surged from US$1.70 a pound to US$2.75 last week.

And the specialty coffee produced by the Oromia union, such as Yirgacheffe, Sidamo and Harar, is sold at at least $1 above the New York spot price, Meskela said.

He said 15 container loads of raw beans grown by his farmers were exported to New Zealand each year.

The union is made up of 197 individual co-ops representing 194,586 farmers' households across Oromia and produces 235,000 tonnes of coffee annually.

Sixty per cent of the union's exports were certified by Fairtrade, Meskela said, and the premium of US10c per pound of coffee the international organisation provided had funded 117 projects in Oromia, including 19 schools, two bridges, six health clinics and five flour mills.

Discover more

Business

Cash-strapped consumers still opting for Fairtrade

15 May 05:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from The Country

The Country

Stronger plant rights to back export growth

15 May 06:42 AM
The Country

Mayors push Govt for grower-led study after major food plant closure announcements

15 May 04:47 AM
The Country

The Country: John Roche on Irish dairy roots and NZ science

15 May 01:59 AM

Sponsored

The punch that eggs pack

13 May 01:24 AM
Advertisement
Advertise with NZME.

Latest from The Country

Stronger plant rights to back export growth
The Country

Stronger plant rights to back export growth

Around 80% of the country’s kiwifruit crop is grown in the Bay of Plenty.

15 May 06:42 AM
Mayors push Govt for grower-led study after major food plant closure announcements
The Country

Mayors push Govt for grower-led study after major food plant closure announcements

15 May 04:47 AM
The Country: John Roche on Irish dairy roots and NZ science
The Country

The Country: John Roche on Irish dairy roots and NZ science

15 May 01:59 AM


The punch that eggs pack
Sponsored

The punch that eggs pack

13 May 01:24 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP