''We will have a really good mix between keen wine enthusiasts, and the general public, and probably there will be quite a large contingent of wine journalists and writers from North America, Asia and Australia,'' Mr Pujol said.
It will be the 14th time the celebrations will be held.
''Visitors will get to try some amazing wine selections from all the participating wineries,'' he said.
''There will be some wines they won't see anywhere else in the world, as well as some old vintages.
''Some will be really quite unique.''
One of the features of the event will be the celebration of the exchange programme between Central Otago and Burgundy, France.
Now in its 11th year, some Central Otago people from the wine industry are sent to Burgundy for their harvest, and in a reciprocal arrangement, several from Burgundy come to this region for our harvest.
''It is relaxed and casual, and they will have a great exposure to the people behind the wines,'' he said.
Southern Rural Life