Sam said the aim of Elgin stud was to produce "easy-doing cattle", achieved through careful monitoring and appraisal of the bulls to ensure they are "sound, well-fleshed and of good temperament".
"The hallmarks of an Elgin bull is its structural soundness, great bone, its nice head and jaw, and longevity," said Sam.
Now that he is at the helm, Sam said he didn't intend to stray too far from dad Mick's breeding philosophy, which puts phenotype and structure first.
"Mick is the one who has shaped Elgin to what it is today. He says reputation is huge and if people like what you're breeding and the bulls perform they'll keep coming back year after year."
While data such as EBVs (Estimated Breeding Values) were useful when selecting bulls and making decisions on which females to mate them with, Sam said bull selection was "a personal thing" and everyone's needs were different.
"I like to make sure that the animal in front of me looks like a good, sound bull first and foremost," he said.
Sam said Elgin bulls were sold widely throughout the North Island with traditionally strong support from Hawke's Bay and the East Coast. He believed Elgin cattle had a good enough basis to make them suitable for all points of the country, and he hoped to expand the stud's influence during his tenure.