Bring bras to Fieldays for Sweet Louise

Sweet Louise CEO Fiona Hatton is urging Fieldays punters to bring along any unwanted bras to the Sweet Louise site in the Health Hub space.

Sweet Louise, a charity dedicated to incurable breast cancer, is hoping to collect 570 bras at next week's Fieldays. The bras will be displayed on fence wire and will represent each member of Sweet Louise.

The charity helps its 570 members with everything from facilitation of local networking groups through to vouchers for mastectomy underwear, wigs, housecleaning, babysitting, gardening and groceries.

Fieldays punters can drop donated bras to the Sweet Louise site in the Health Hub space.
Sweet Louise CEO Fiona Hatton says the bras of all shapes, sizes, colours and styles will represent the diversity of New Zealanders who are impacted by incurable breast cancer.

"We don't care what condition the bras are in, as like us, they all have an authentic story to tell."

Those who donate will go into the draw to win two front row seats at a designer show at NZ Fashion Week.

An estimated 600 New Zealanders each year are delivered the devastating news that they have incurable breast cancer.

Sweet Louise touches the lives of over 90 per cent of them and relies solely on donations. The charity's regional co-ordinators work with the 570 members, getting to know them and their families so they can offer bespoke services based on their individual needs.

After Fieldays, Sweet Louise is planning to create a giant chandelier and use the bras to "shine a light" on incurable breast cancer. The artwork will be unveiled in Auckland in the lead up to NZ Fashion Week.

"We wanted to create a piece of art that becomes a conversation starter, something visual that would remind people that incurable breast cancer is not about statistics - it is about real people and their families and their unique hopes and dreams."