"We've all heard stories of exploited workers and that's a bad look for the industry and New Zealand exports," says Phillippa.
"Pick BOP is a recruitment office with a commitment to best practice, offering high quality services specific to the horticulture industry.
"International customers are also increasingly looking at a grower's social responsibility.
"Making sure staff are well trained and safe are just as important for the bottom line as the product quality, so it's win-win."
Pick BOP serves a different role to industry advocacy groups.
"What I saw missing was a collaborative solution.
"We want to make things transparent for members, by not accepting any non-compliant behaviour."
Pick BOP opened its doors in at 153 Jellicoe St, Te Puke earlier this week.