The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

'Big change' paying off for Roxburgh cherry orchard

Otago Daily Times
3 Jul, 2018 07:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Former Aucklanders Jered Tate and Jodi Gillam-Taylor, pictured with Stella, recently bought Fairview Orchard near Coal Creek, Roxburgh, and are loving their change of lifestyle. Photo: Yvonne O'Hara

Former Aucklanders Jered Tate and Jodi Gillam-Taylor, pictured with Stella, recently bought Fairview Orchard near Coal Creek, Roxburgh, and are loving their change of lifestyle. Photo: Yvonne O'Hara

When Jered Tate and Jodi Gillam-Taylor moved to their 4ha ''Jerry's Cherries'' cherry orchard near Coal Creek, Roxburgh, in December 2015, they knew little about running a commercial orchard.

However, their neighbours were happy to help.

Now, the couple own the 24ha Fairview Orchard across the road from where they first started.

Before moving from Auckland, Mr Tate managed four Bridgestone Tyre shops there and was a passionate vegetable gardener at their Auckland home, while Miss Gillam-Taylor worked in an office.

Mr Tate said the decision to move to Central Otago was a lifestyle choice, rather than a financial decision.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

He decided growing fruits and vegetables was what he wanted to do, so they bought their 4ha cherry orchard in Roxburgh in 2015.

''We had no experience, absolutely none [growing fruit],'' Mr Tate said.

''It was a big change for us.

Advertisement
Advertise with NZME.

''All the figures suggested we could live off that size land [4ha] but we were never going to be millionaires.''

''As well as that, I wanted to go snowboarding and did not want to do too much for the rest of the year.''

Miss Gillam-Taylor initially worked in a supermarket and then in an insurance office in Alexandra, while Mr Tate ran their cherry block and later worked for Cherry International, which owned Fairview Orchard.

Their neighbours were happy to share their knowledge and often provided advice, including calling them early in the morning to let them know it was time to start frost-fighting.

Miss Gillam-Taylor said they had been extremely lucky since arriving in Roxburgh.

''We have fantastic neighbours who have given us tips and pointers.

''That help was something I was not expecting ... it has been amazing.''

They bought Fairview Orchard in November last year, and grow pipfruit and summerfruit for the export and local markets.

The orchard was originally owned by Stephen Jeffery, who sold it to the corporation, which only wanted the cherry-growing operation.

It offered the pipfruit and summerfruit side of the business for sale or lease.

Advertisement
Advertise with NZME.

The couple jumped at the opportunity.

''It was all very exciting when we put our hands up to buy it,'' Miss Gillam-Taylor said.

''Then we thought 'What have we done? Did we just do that?'.''

Miss Gillam-Taylor takes care of the books and runs the fruit shop.

They have employed more than 100 staff during the harvesting season, compared with the 15 they had on the smaller block.

Mr Tate planned to introduce a permaculture food forest behind the shop and would grow some spray-free produce for local sale.

Advertisement
Advertise with NZME.

-By Yvonne O'Hara

Southern Rural Life

Save
    Share this article

Latest from The Country

The Country

Llamas Ken, Drick and Lamar on sheep security at Ambury Farm

20 Feb 02:10 AM
The Country

Shane McManaway appointed new chairman of Growing Future Farmers

20 Feb 01:46 AM
The Country

Farmer has hundreds of sheep killed by roaming dogs

20 Feb 01:00 AM

Sponsored

Cyber crime in 2025: Increased specialisation, increased collaboration, increased risk

09 Feb 09:12 PM
Advertisement
Advertise with NZME.

Latest from The Country

Llamas Ken, Drick and Lamar on sheep security at Ambury Farm
The Country

Llamas Ken, Drick and Lamar on sheep security at Ambury Farm

The three-year-old llama brothers now guard about 600 lambs at the park.

20 Feb 02:10 AM
Shane McManaway appointed new chairman of Growing Future Farmers
The Country

Shane McManaway appointed new chairman of Growing Future Farmers

20 Feb 01:46 AM
Farmer has hundreds of sheep killed by roaming dogs
The Country

Farmer has hundreds of sheep killed by roaming dogs

20 Feb 01:00 AM


Cyber crime in 2025: Increased specialisation, increased collaboration, increased risk
Sponsored

Cyber crime in 2025: Increased specialisation, increased collaboration, increased risk

09 Feb 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP