The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Auckland farmer loses sentence appeal for misrepresenting 3 million caged eggs as free range

Sam Hurley
By Sam Hurley
NZ Herald Print Editor·NZ Herald·
23 Dec, 2020 04:32 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

More than 3 million caged eggs were misrepresented as free range. Photo / File

More than 3 million caged eggs were misrepresented as free range. Photo / File

A West Auckland chicken farmer has lost an appeal against his home detention after misrepresenting millions of caged eggs as free range.

Xue (Frank) Chen was sentenced to a year of home detention after pleading guilty to a single representative charge of obtaining by deception, revealed by the Herald in July.

He is serving it at his Henderson Valley Rd poultry farm.

However, Chen challenged the decision last month in the High Court on the basis the starting point, of three years' imprisonment, adopted by Judge Christopher Field was too high. His lawyer, Fletcher Pilditch, also argued home detention was not the least restrictive outcome nor one which best provided for his rehabilitation and reintegration.

But Justice Christine Gordon has now dismissed the appeal.

Advertisement
Advertise with NZME.

"Deterrence was the key sentencing principle engaged in the case," she said in her decision this month.

"Eggs could easily be repackaged and consumers misled on the production process. This could easily discredit the entire industry."

Chen's offending, which saw benefit to the tune of $320,000, was simple but sophisticated, Judge Field found.

Advertisement
Advertise with NZME.
Xue Chen, pictured at his sentencing in the Auckland District Court earlier this year. Photo / Dean Purcell
Xue Chen, pictured at his sentencing in the Auckland District Court earlier this year. Photo / Dean Purcell

Chen's prosecution by the Commerce Commission came after a whistleblower accused him of packaging and selling caged eggs as free range. It sparked a covert surveillance operation on his Gold Chick poultry farm and an investigation found his offending spanned from September 2015 to October 2017.

Chen's primary customer for Gold Chick's free-range eggs was Zeagold Limited, New Zealand's largest egg supplier and owned by Mainland Poultry Limited, which has the Farmer Brown brand.

Discover more

Agribusiness

Farmer appeals sentence for misrepresenting millions of eggs

30 Nov 04:37 AM
Agribusiness

Farm fraud: He claimed 3m caged eggs were free-range

21 Jul 05:00 PM

"Efforts were taken to conceal what was happening," Justice Gordon said.

"The offending was premeditated. The judge identified three groups of victims: those companies supplied by Gold Chick, members of the public who purchased caged eggs which they were told were free range, and Mr Chen's employees who were drawn into the offending."

Chen even burned some of the farm's financial records after Zeagold cancelled its contract with him.

When sentencing Chen in the Auckland District Court, Judge Field said he could not identify any mitigating features of the offending, but did grant the farmer discounts for his early guilty plea and a $50,000 donation to the SPCA.

"There was no error," Justice Gordon said, after reviewing the lower court's ruling.

"The judge's decision to impose home detention as the least restrictive sentence, rather than a combination of community detention and community work, reflected the seriousness of the offending," she said.

Advertisement
Advertise with NZME.

"The judge did not fail to consider the hierarchy of sentences. He simply found that a lesser sentence would not reflect the seriousness of the offending. He was correct in that regard. The final sentence was not manifestly excessive."

Chen's fraud took advantage of a supply deal Gold Chick had with Zeagold, which saw eggs delivered every week from mid-2015 to October 2017.

But in June 2017, former employee of Chen's tipped off the Commerce and a private investigator was then used to monitor the farm.

Gold Chick, and sometimes Chen personally, were seen using an unmarked rental van to acquire caged eggs from another producer, Albert's Eggs. After bringing the caged eggs back to his farm, Chen told his workers to package them into free-range Farmer Brown cartons for Zeagold.

More than three million caged eggs were repackaged as free range.

When Chen's farm was eventually raided in December 2017, investigators found Albert's Eggs stickers in the ashes of burned cartons. Albert's Eggs invoices were also in his bedroom, which he claimed no knowledge of and blamed his children for leaving there.

After the search was completed, Chen started a witch-hunt to identify which of his employees was an snitch. This led to him being charged with wilfully attempting to pervert the course of justice.

He was found guilty and sentenced last year to two years two months' imprisonment.

He served 45 days before a High Court appeal saw his conviction quashed and sentence set aside. While Chen intended to pervert the course of justice, his actions were not sufficient to prove the charge, Justice Graham Lang ruled.

Prior to becoming aware of Chen's fraud, the Egg Producers Federation moved to implement changes, such as Ministry for Primary Industries audits, to make fraudulent activity easier to detect for regulators.

Chen continues to operate his farm, which now supplies chicken meat to restaurants and wholesalers.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from The Country

The Country

'I ditched everything': Fisherman swept 100m out to sea strips off to survive

29 Jun 03:00 AM
Opinion

Welcome to The Huntaway Inn - Glenn Dwight

28 Jun 05:06 PM
The Country

Bob's small but mighty berry business

28 Jun 05:05 PM

Engage and explore one of the most remote places on Earth in comfort and style

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

'I ditched everything': Fisherman swept 100m out to sea strips off to survive

'I ditched everything': Fisherman swept 100m out to sea strips off to survive

29 Jun 03:00 AM

Lifejacket convert Bas Radcliffe says he pretty much ticked every box on what not to do.

Welcome to The Huntaway Inn - Glenn Dwight

Welcome to The Huntaway Inn - Glenn Dwight

28 Jun 05:06 PM
Bob's small but mighty berry business

Bob's small but mighty berry business

28 Jun 05:05 PM
Vege tips: Eggplant or aubergine, fruit or vegetable?

Vege tips: Eggplant or aubergine, fruit or vegetable?

28 Jun 05:00 PM
There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently
sponsored

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP