The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Asparagus growers face fresh challenge as cheap veges flood the market

By Gianina Schwanecke
RNZ·
22 Sep, 2024 09:16 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Asparagus growers have faced a tough couple of years driven largely by a mismatch in supply and demand.

Asparagus growers have faced a tough couple of years driven largely by a mismatch in supply and demand.

By Gianina Schwanecke of RNZ

A plentiful supply of fresh, cheap vegetables has presented a new challenge for asparagus growers.

Asparagus growers have faced a tough couple of years driven largely by a mismatch in supply and demand — last year many growers were selling their crop at giveaway prices and even offering extra incentives such as the chance to win travel vouchers worth thousands of dollars.

Asparagus Growers Council chairman Cam Lewis said growers were excited to start harvesting after nine months of no asparagus, but many were also nervous.

“There’s some very cheap green veges out there at the moment,” Lewis said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“So it would be pretty naive for us to think asparagus is going to be able to be sold at a large premium [compared] to your broccolis and everything else.”

One of the challenges compared with other vege growers was that asparagus was a perennial crop, he said.

“We’re planting our fields once every 15 to 20 years.

Advertisement
Advertise with NZME.

“So what that means is we’re not really able to adjust how much we’re growing year upon year to adjust for market and adjust for demand.”

With the season starting, there was still limited supply at the moment and prices were high.

Lewis expected these would come down, though, as production ramped up.

Lewis, who operates out of Horowhenua, one of the country’s largest asparagus-producing regions outside Waikato, said many growers were hoping to “try and put last season behind us”.

“We’re hopeful that the lovers of asparagus will put it on their plate anyway,” he said.

“And I think people that have been eating asparagus for a while understand that it’s a pretty short season, so you eat it while it’s available because soon enough Christmas is upon us and it’s gone again for another year.”

It had been a good fern growing season for most of the country with healthy crops that were almost ready to go.

Getting the asparagus in would be less of a challenge this year, with previous labour shortage issues having been resolved.

He said one grower had put an ad out and within a week received 500 applications, which was a “bit of a change”.

“Labour won’t be the issue for us this year which is nice.

Advertisement
Advertise with NZME.

“It’s been probably the key issue for a number of years.”

Lewis said it would be a matter of being “realistic” about how much to harvest based on consumer feedback and demand.

– RNZ


Save
    Share this article

Latest from The Country

The Country

The Country: Australia's foot-and-mouth disease vaccine

The Country

Ministers visiting Kaitāia for rural health roadshow and community talks

The Country

Canterbury firm keeps craft wool processing in NZ


Sponsored

Revealed: The night driving ‘red flag’

Advertisement
Advertise with NZME.

Latest from The Country

The Country: Australia's foot-and-mouth disease vaccine
The Country

The Country: Australia's foot-and-mouth disease vaccine

Jane Smith, Blair "Blizzard" McLean, Jo Luxton, and Chris Russell.

07 Aug 01:39 AM
Ministers visiting Kaitāia for rural health roadshow and community talks
The Country

Ministers visiting Kaitāia for rural health roadshow and community talks

06 Aug 11:00 PM
Canterbury firm keeps craft wool processing in NZ
The Country

Canterbury firm keeps craft wool processing in NZ

06 Aug 09:31 PM


Revealed: The night driving ‘red flag’
Sponsored

Revealed: The night driving ‘red flag’

04 Aug 11:37 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP