Holland said some of New Design's semen has been retained for in-herd use to ensure his genetics continued.
The Hollands sold all 42 bulls for an average price of $8615.
Holland said this year's sale followed the ''great result'' last year, when the couple took the top price for a Charolais bull in New Zealand for 2018, with Hemingford Maximus at $27,000.
''Charolais are going to be at the forefront of future environmentally sustainable beef production systems where more high quality beef is produced from less resources,'' he said.
''The modern New Zealand type of Charolais cattle are delivering progeny which grow and finish easily, with exceptional carcass yields and optimum eating qualities.''