More than 180,000 cultivars and counting.
Plant and Food Research breeds more than 10,000 kiwifruit cultivars for Zespri every year - and every year most of them will fail.
But hopes are high for Zespri's new red kiwifruit variety which is in the trial stage. The New Zealand market is already sampling 30,000 trays this year.
Zespri cultivar innovation manager Bryan Parkes said there was a lot of excitement about the potential for a red kiwifruit.
It was still under consideration for larger scale commercial plantings, although there has been a limited release into supermarkets around the country.