''We aren't going to have any suicides this time''.
That was the driving force behind Ian Greaves' five-year commitment to help kiwifruit growers with their mental health and wellbeing when Psa, a disease that affects the fruit, wiped out every Hort 16 A crop nearly a decade ago.
As an industry advocate with 30 years' experience, an orchard owner and grower regulator he knew the effects of a crisis.
''I had been through a downturn previously and I knew what it was like to see growers in anguish and how tough it was on people. My whole approach was we