"Just as our society is trying to stamp out bullying to young people, caring Kiwis also want an end to the bullying of animals.
"Rodeo's time is up. This cruelty will soon be consigned to the history books."
Responding to SAFE's concerns New Zealand Rodeo Cowboy Association president Lyal Cocks said while mistakes had been made by individuals, all rodeos adhered to strict animal welfare guidelines.
"We have reviewed our mistakes in the past, and if people do step outside the bounds of the welfare code and bring the sport into disrepute then they will be dealt with.
"Rodeos are run under strict rodeo welfare codes in conjunction with the Ministry of Primary Industries. We adhere to the welfare code and will continue to do so. The welfare of the stock is paramount - we rely on the stock for rodeo competitions, and if the stock is not healthy or capable of competing then they won't be used.
"We are continually responding to incorrect information put out by groups that are anti rodeo but we are doing everything that's required to ensure that rodeos are run safely and that animals are not distressed or hurt."