The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

America's Cup visualisation technology firm Animation Research and AgResearch create software for environmental change

By Andrea Fox
Herald business writer·NZ Herald·
16 Jun, 2019 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

AgResearch senior scientist Dr Seth Laurenson helped create software that allows farmers to see what would happen to their properties after various changes were made. Photo / Alan Gibson

AgResearch senior scientist Dr Seth Laurenson helped create software that allows farmers to see what would happen to their properties after various changes were made. Photo / Alan Gibson

Visual technology that transformed our understanding of the America's Cup could be coming to a farm near you to help landowners and rural communities grasp the mind-numbing science underpinning enforced agriculture land use changes.

The first technology from a partnership between Animation Research, the Kiwi company that revolutionised sports broadcasting, and AgResearch, drew strong interest at Fieldays at Mystery Creek as farmers got to see the future of their properties with the click of a mouse.

On screen was "Hyper Farm" - designed by AgResearch and using Animation Research's world-beating visualisation technology. It showed landholders what their properties would look like under different land uses and how a land use change would affect science metrics such as water quality, carbon sequestration and biodiversity.

And importantly, how their finances would look after a land use change.

Advertisement
Advertise with NZME.

The computer tool is an evolving design by AgResearch scientists Dr Seth Laurenson and Dr Remy Lasseur. It's part of a $10 million MBIE-funded programme to research New Zealand's bioeconomy in the digital age in order to enable transformational change to the agriculture sector and supply chains.

It's very early days for the project, which still has a year of development ahead before commercialisation. But the interest from Fieldays visitors, and other tech exhibitors such as business financial software company Xero which want to get involved, suggest the partnership is onto a winner, said an AgResearch spokesman.

AgResearch and the land-based science sector had gathered a huge amount of data to support farming and research over the years, Laurenson told the Herald. Due to sensor technology ,that information gathering was set to continue at pace.

The Hyper Farm concept was born when AgResearch scientists got involved with the water limit-setting process in Canterbury and other parts of the country, he said.

Advertisement
Advertise with NZME.

"We noticed the public would be engaged in the whole methodology for setting those settings and for the community outcomes, but really couldn't grasp the complexity of the science.

"They couldn't visualise it and they couldn't simplify the complexity. We thought that if we could visualise what was happening on a farm and we got the ability to change land use or activities on that farm we'd have a far better understanding than if we were looking at tables.

"We thought pictures are really important in this story. And we thought, who does pictures really well?"

It's not just individual farmers who want to understand the effects of new limits being imposed on them, Laurenson said.

"When deciding what environment limits we want to place on a catchment, more and more of those decisions are involving the community which is really good.

"We noticed the public would come in (to meetings) and they'd be bamboozled by a lot of the information and not understand say, how a nitrogen number or outcome related to a biodiversity outcome.

"It was far too complex - for science as well as the public. People would turn up once and never again. We lost that voice of the community. They didn't have a voice at the table that would allow them to express an opinion because they didn't understand the science."

Animation Research, founded and owned by Ian Taylor, was excited by the project, Laurenson said.

Advertisement
Advertise with NZME.

"They see a real niche where science and media are coming together to solve a real problem the New Zealand farmer is facing....how to farm within the boundary conditions of my property? Not within Southland or Waikato but actually on my farm?"

A simple example where the computer programme could help a farmer was in reducing nitrogen loss on parts of the property. Physically changing the land use to try to alleviate the problem could be highly costly and may throw up another problem such as a sediment issue.

Animation Research, founded and owned by Ian Taylor, is excited by the project. Photo / Dean Purcell
Animation Research, founded and owned by Ian Taylor, is excited by the project. Photo / Dean Purcell

Changing the land use on screen - for example by planting grasses and natives on the problem area - identifies likely outcomes because the on-screen changes react with the AgResearch science metrics underneath to calculate the effect.

"They can see a future before the soil has been turned. We see that as being far more objective but it's also to open minds to possibilities," Laurenson said.

"Essentially we are trying to allow the user to interact with their design for the land. I don't think we are trying to solve the problems - we are just trying to bring people on to that first platform of change, so they don't get isolated."

He says the prototype tool which debuted at Fieldays is "very simple". Work has started on a second generation tool of greater complexity and with more land use diversity. The final model developed in the last six months of the project would include further metrics and be much more sophisticated.

Commercialisation details such as the cost of the tool hadn't been worked on yet.

"Our goal at the moment is simply to put something up as proof of concept for us, for the industry and communities, to start discussing and criticising as to whether this is going to be a useful tool."

AgResearch with Crown Research Institute collaborators Scion, Landcare Research and Environmental Science and Research, won the supreme site award for best stand at Fieldays.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from The Country

Premium
The CountryUpdated

Livestock export ban reversal should be passed into law before next election - minister

22 May 06:00 PM
The Country

'Treating us like sheep': Why Napier fisherman plans to skirt around beach barriers

22 May 04:27 AM
The Country

The Country: What would Chris Hipkins' Budget look like?

22 May 01:34 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Premium
Livestock export ban reversal should be passed into law before next election - minister

Livestock export ban reversal should be passed into law before next election - minister

22 May 06:00 PM

'New Zealand doesn’t have a luxury of turning off growth,' PM Christopher Luxon says.

'Treating us like sheep': Why Napier fisherman plans to skirt around beach barriers

'Treating us like sheep': Why Napier fisherman plans to skirt around beach barriers

22 May 04:27 AM
The Country: What would Chris Hipkins' Budget look like?

The Country: What would Chris Hipkins' Budget look like?

22 May 01:34 AM
'Strongest performers': Rural areas leading NZ's economic recovery

'Strongest performers': Rural areas leading NZ's economic recovery

22 May 12:03 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP