Alan Pollard and the billion dollar apple market

Alan Pollard is here to talk about apples. Alan is the chief executive of Pipfruit NZ but not for much longer...he's staying put but the company's name is up for a change.

This is to clarify the brand to overseas markets. The name New Zealand Apples and Pears spells it out better Pollard reckons.

The apple industry is hoping to become a billion dollar export by 2022. Does is have what it takes?

More importantly - which apples should you grow if you want in on the action?