The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country / Listen

Wool report: Can social media save the wool market?

The Country
28 Aug, 2020 12:59 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

PGG Wrightson's GM for Wool Grant Edwards. Photo / Supplied

PGG Wrightson's GM for Wool Grant Edwards. Photo / Supplied

Content brought to you by PGG Wrightson.

This week The Country's Rowena Duncum is joined by PGG Wrightson's GM for wool Grant Edwards to look at the wool market this month.

It was the South Island Sale in Christchurch yesterday, and unfortunately sales weren't great, Edwards said.

Most wool types saw a decline in price, with the worst hit being the half-bred wools which dropped around 25 per cent, Edwards said.

Wool continued to be the problem child of the rural market, despite many initiatives being developed and the profile of wool becoming more diverse, Duncum said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Listen below:

Edwards agreed, adding that the current wool market was wholly influenced by Covid-19.

There were still restrictions on trade, retail and commerce, and home installations (such as carpet) on an international level which had significant consequences on the wool market.

Advertisement
Advertise with NZME.

However, there was growing support for wool on social media, said Duncum, who had noticed a rise in people being proud to use wool-based products around the home.

She believed that once Covid-19 had passed, the market would grow - thanks to the social awareness of the positive and environmentally-friendly properties of wool.

Edwards agreed, adding that currently there were some good stories out there, such as Norwegian clothing company Devold, which helped to highlight the uses and demand for wool.

Edwards reckoned things would start to look up, as the market was moving into its busy selling period, particularly in the fine wool sector.

Save

    Share this article

Latest from Listen

Rural Property

Dairy farm values steady, future growth expected despite challenges

Listen

Farmstrong: Abbi Ayre’s Shed Shout a hit with Reefton farmers

The Country

Chris Hipkins ponders a grand coalition on The Country


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Listen

Dairy farm values steady, future growth expected despite challenges
Rural Property

Dairy farm values steady, future growth expected despite challenges

Sponsored content: GM of PGG Wrightson Real Estate's monthly look at the rural market.

17 Jul 03:33 AM
Farmstrong: Abbi Ayre’s Shed Shout a hit with Reefton farmers
Listen

Farmstrong: Abbi Ayre’s Shed Shout a hit with Reefton farmers

17 Jul 01:53 AM
Chris Hipkins ponders a grand coalition on The Country
The Country

Chris Hipkins ponders a grand coalition on The Country

17 Jul 01:45 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP