Listen: Fonterra dairy products snapped up at Singles Day

Photo / Mark Mitchell

Online shoppers spent $45.7 billion (US$30.8b) on Sunday during China's annual shopping festival, known as Double 11, or Singles Day.

This is a new sales record for the 24-hour shopping event, and New Zealand dairy products were in on the action says Paul Grave.

Fonterra Regional Head for the Waikato, told The Country Early Edition's Rowena Duncum the dairy co-op had a huge presence, especially Anchor products.

Listen below:

"It's such a big event. We generated $28 million of revenue over a 24 hour shopping period, so that's quite incredible," says Grave, who reports that 30 million people visited the Anchor online store.

"That's about 8400 metric tons of product sold which is a huge amount."

Grave says the reason Anchor products go so well is due to the trust consumers have in New Zealand dairy and the "very strong association with Kiwi grass-fed cows outside [that are] looked after."

Also in today's interview: Paul Grave talks about Jersey Caramel ice cream and Fonterra's partnership with Future Post, an initiative to use recycled milk bottles and plastic bags to make fence posts.