The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country / Listen

Listen: DairyNZ focuses on the future at SIDE

The Country
25 Jun, 2019 07:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

DairyNZ strategy and investment leader (new systems and competitiveness), Dr Bruce Thorrold. Photo / Supplied

DairyNZ strategy and investment leader (new systems and competitiveness), Dr Bruce Thorrold. Photo / Supplied

Content brought to you by DairyNZ.

There were two key topics on farmers' minds at the South Island Dairy Event (SIDE) this week, says Dr Bruce Thorrold.

Farmers talked about how to deal with outside challenges facing the industry, and also how to make the most of the "smart young people" coming up through the ranks.

DairyNZ's strategy and investment leader (new systems and competitiveness) told The Country's Rowena Duncum, the two issues created a "mixed vibe" at SIDE, as farmers addressed both concerns and opportunities.

Thorrold is leading a session called "Shaping Your Future" on day two of the event to address "how we're going to deal with what's in front of us - why we should be optimistic".

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's easy to get sucked in to the negativity of bank restructurings and volatile milk prices and James Cameron suggesting we should all move out of animal farming".

"We need to turn this into opportunity ... we've got a lot of reasons to be positive".

It wasn't all about the future at SIDE however, as an "absolutely outstanding" performance from the Jordan Luck Band took Thorrold on a trip down memory lane.

Advertisement
Advertise with NZME.

"It was like being 25 all over again".

Also in today's interview: Thorrold talks about how to look after cows on crops during winter, a key topic for Southland farmers at the moment.

Listen below:

Discover more

Resilient Dairy: Farmers look to future with $25m innovation programme

13 Jun 04:41 AM

Farm Debt Mediation Bill a welcome relief - DairyNZ

20 Jun 07:00 PM

Photo competition celebrates Southland farmers

21 Jun 02:15 AM

Comment: Why farming is like a marriage

25 Jun 04:45 AM
Save

    Share this article

Latest from Listen

Rural Property

‘Fantastic’: Interest in sheep and beef properties on the rise

19 Jun 01:56 AM
The Country

The Country: Hello Brendan, goodbye Rowena

19 Jun 01:47 AM
The Country

Huinga dairy farmer celebrated at national sustainability awards

18 Jun 10:37 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Listen

‘Fantastic’: Interest in sheep and beef properties on the rise

‘Fantastic’: Interest in sheep and beef properties on the rise

19 Jun 01:56 AM

Sponsored content: PGG Wrightson Real Estate GM says it's a welcome change for the sector.

The Country: Hello Brendan, goodbye Rowena

The Country: Hello Brendan, goodbye Rowena

19 Jun 01:47 AM
Huinga dairy farmer celebrated at national sustainability awards

Huinga dairy farmer celebrated at national sustainability awards

18 Jun 10:37 PM
The Country: Winston Peters on geopolitics

The Country: Winston Peters on geopolitics

18 Jun 03:43 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP