DairyNZ launches 'Rise and Shine' campaign

Photo / File

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A new campaign, "Rise and Shine", shares what makes Kiwi dairy farmers tick – and why.

The "Rise and Shine" campaign, launched this week, shares the story of New Zealand dairy farmers as they lead the world in sustainable farming, DairyNZ chief executive Dr Tim Mackle said.

"It's a really great campaign and it's inspired by farmers ... it's about telling our story," Mackle told The Country's Jamie Mackay.

"We lead the world in sustainable farming and we need to make sure our fellow Kiwis understand that position," Mackle said.

DairyNZ chief executive Dr Tim Mackle. Photo / Supplied

The emissions created from every glass of New Zealand milk are less than half the global average, and farmers are shifting toward increasingly sustainable systems, Mackle said.

Listen below:

Mackle encouraged people to keep an eye out for the "Rise and Shine" campaign, which is predominantly online through social media and also in print media.

Check out New Zealand's world-leading dairy farmers at the Rise and Shine campaign: www.riseandshine.nz

New Zealand dairy by the numbers (From the Sustainable Dairying Water Accord)

• New Zealand produces 3 per cent of all milk in the world.
• 98.3 per cent of New Zealand (Accord) waterways have dairy cattle excluded.
• New Zealand's dairy sector employs around 50,000 people.
• Emissions created from every glass of New Zealand milk are less than half the global average.
• Dairy farming contributed 34 per cent ($19.7b) of goods exported by New Zealand in the year to June 2020.

Also in today's interview: Mackle talked about DairyNZ's latest View from the Cowshed 2.0 debate, where politicians discussed issues affecting the rural community.