Fonterra Brands New Zealand will continue to run as a standalone unit in New Zealand, answering to Swales.
Bega's shares jumped as high as a record A$6.02 last Thursday, after the news of the Blackmores tie-up. Blackmores' own shares have soared 376 per cent this year and also hit a record last week on the prospects of the infant formula market, where demand for its vitamins helped almost triple sales in its third quarter.
China's infant formula market was expected to almost double to $33 billion by 2017, but that was before the world's second-largest economy said it would end its one-child policy introduced in 1979, potentially doubling the market for baby food in a country where fewer than one third of infants are exclusively breast fed.
"We are aware from our presence in the Asia region that there is significant demand for infant formula and we believe that, with the combination of Blackmores and Bega, we're uniquely positioned to support those women unable to breastfeed," the two companies said in announcing their partnership last week.
Fonterra has its own partnership for Chinese sales of infant formula, with Shenzhen stock exchange-listed Beingmate Baby & Child Food. Their joint venture bought Fonterra's Darnum plant in Australia and under their distribution deal Beingmate is Fonterra's exclusive distributor in mainland China for its Anmum mother and baby supplements.
Fonterra Shareholders' Fund units, which are entitled to the dividends from Fonterra's ordinary shares, rose 0.6 per cent to $5.41 and have fallen 10 per cent this year. BusinessDesk