Brian Rudman: One sales pitch to kids that no one can object to
With a product as healthy as milk, this is one child-directed selling ploy that is not going to upset the nutritionists or, for that matter, parents, writes Brian Rudman.
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Latest from Dairy
Fonterra share scheme wins seal of approval
Fonterra's Trading Among Farmers (TAF) share trading scheme received its final, albeit retrospective, seal of approval at the annual meeting yesterday.
Fonterra boosts forecast payout
Fonterra has revised its forecast payout range for the 2012/13 season to $5.90-$6 per kg of milksolids, up 25c per kg compared with the previous forecast.
Fonterra hunts for new HQ
The world's largest global milk processor and dairy exporter wants to move into New Zealand's best new building in four years.
Dairy prices dip 2pc in overnight auction
Prices of dairy products fell in Fonterra's latest GlobalDairyTrade auction - the first decline in four sales.
Terms of trade down again but view upbeat
The terms of trade fell for the fifth straight quarter in September, to be nearly 10 per cent off the peak in mid-2011.
Fonterra shares soar on first day
Units in the new Fonterra Shareholders Fund have debuted at $6.66 per unit - a $1.16 premium to their $5.50 issue price.
Fonterra IPO foreign ownership flak
Some New Zealand institutions are crying foul over the high level of foreign ownership in the newly-formed Fonterra Shareholders Fund.
Top price for Fonterra fund
Units in the newly-formed Fonterra Shareholders Fund have been priced at the very top of the dairy cooperative's $4.60 to $5.50 indicative range.
Price set for Fonterra Shareholders' Fund
Fonterra said it had set its final price for units in the Fonterra Shareholders' Fund at $5.50 per unit - the top end of an indicative $4.60 to $5.50 range.
NZ sets TPP signing terms
New Zealand will not sign a Trans Pacific Partnership Agreement unless it removes tariffs on dairy products and allows the state-owned drug-buying agency to stay.
Milk production soars 11.3pc
New Zealand's milk production leaped 11.3 per cent last season, the most productive on record.
Fonterra: Muted member response
Fonterra will put in the bulk of shares required for the Fonterra Shareholders' Fund following a muted response from its farmer members.
Dairy prices up in overnight auction (+graphic)
Prices of dairy products rose in the latest online dairy auction, the third straight gain.
China interest in Fonterra fund 'predictable' - Feds
Chinese interest in investing in Fonterra's Cooperative Group's shareholder fund was predictable, says the main farm lobby group.
Sue Kedgley: Clean green image hides a dark reality
News that New Zealand cows are being fed genetically modified soy and cottonseed meal has come as a shock to many consumers, writes Sue Kedgely.
Scientists find way to identify powder
Local scientists have devised an inventive way of identifying fake milk powder being sold on the international market as a New Zealand product.
China rejects NZ baby formula
"Substandard" NZ-made baby formula and milk powder is being rejected at China's border, raising concerns that media coverage could damage our reputation.
Live Chat replay: Fonterra and NZ dairy industry
See a replay of our live chat with ANZ rural economist Con Williams on Fonterra's TAF scheme and the dairy industry.