Matthew Hooton has more than 30 years’ experience in political and corporate strategy, including the National and Act parties.
Matthew Hooton has more than 30 years’ experience in political and corporate communications and strategy for clients in Australasia, Asia, Europe and North America, including the National and Act parties and the Mayor of Auckland.

Matthew Hooton: 100% Sure? How NZ tourism can reinvent itself
Growth has been all about numbers, not increasing each visitor's spending.

Matthew Hooton: James Shaw's victory double-edged
Zero Carbon Act has just deprived the Greens of their best selling point.

Matthew Hooton: Revolt that could determine the next Government
Farmers feel under attack — and that's bad news for Jacinda Ardern.

Matthew Hooton: The bogus Fonterra promises - and what needs to change
Dairy co-op should be set on a path towards becoming a completely normal company.

Hooton: Why Govt's billion-tree plan is doomed to fail
COMMENT: Bureaucrats just can't deliver on big ideas.

Hooton: The real reason Ardern banned oil & gas
COMMENT: How a crisis-filled month was the trigger for Ardern's controversial decision.