Aimee Shaw
Business Reporter
Aimee Shaw is a business reporter focusing on retail, small business
We are your advocate, Aotearoa. Uncovering stories that matter, asking hard-hitting questions of those in power, live-blogging sport events, monitoring the highs and lows of the NZX and providing Premium expert opinion and analysis. Bringing you distinctive, quality journalism and breaking news from across New Zealand and around the world. With specialists working together to create indepth reads, engaging video, and unmissable podcasts.
Check out Aimee’s latest content
My Food Bag sponsors Nadia Lim's new TV show Nadia's Farm
Meal kit company moving to bring Nadia Lim back into My Food Bag fold.
Oat milk firm stirs up sales in South Korea
Oat milk firm says its exports markets will account for half of its business by next year.
Foodstuffs commits to reducing food prices by 10 per cent
Supermarket operator will roll back prices on more than 100 groceries.
Auckland single mum starts baby formula company
Elke Pascoe explains how she lives a transtasman lifestyle juggling being mum and CEO.
Plant-based food firm's push into NZ
Genetically engineered imitation blood ingredient makes its "beef" taste like real deal.
Inflation Nation: Will food prices keep going up?
Food prices are making a bigger hole in household budgets.
Fly fisher launches survival kit business amid exploring backyard boom
Entrepreneur's start-up betting on more people taking up outdoor adventures.
'Operation Do Your Best': Gloom looms over capabilities of NZ's grocery supply chains
Supermarkets remain optimistic despite looming staff health concerns.
Small Business: Multi-purpose farm on mission to prove farming can be eco-friendly
Adrian Townsend talks growing its Northland hub from 800ha to 2500ha.
Business Hub: 42 Below founder, outgoing Savor chair Geoff Ross on his next chapter
Geoff Ross reveals passion project that required him to step down from Savor.
Grape shortage: 'Worst in at least a decade' says Pernod Ricard boss
Bryan Fry says winemaker is working through industry-wide supply issues.
Wine price warning: Smaller vintage could add 20% to a bottle
Villa Maria says its grape harvest is down almost 30 per cent this year.
'Worst I've seen in 40 years': Shipping container shortage critical
Seafood importer says exporters face 'enormous financial problem' with no end in sight.
Small Business: Why this Hawke's Bay business is focused on US expansion
Phil McGrath explains how Covid-19 has been a blessing for his hopes for North America.
Allbirds' latest sustainable creation: plant-based leather
Start-up partnered with firm to create an alternative from vegetable oil, natural rubber.
Moa Group sells brewing business, announces name change
Group announces major divestment, rebrand of company.
Liquid gold: Kiwi honey flying off Harrods shelves
Honey so exclusive that it is not even being sold by the company that produces it.
Is HelloFresh now NZ's third-largest grocery retailer?
Chief executive of German meal-kit company says HelloFresh has overtaken My Food Bag.
Small Business: Roadside stall start of Forage & Gold's success
Zoe Wood explains how her firm pivoted from a focus on tourists to the domestic market.
'Years to recover': Beer industry's $300m Covid hangover
NZIER report outlines that the market is now.
Fake-meat fatigue: Have we reached peak vegan meat?
Despite Kiwis' love of meat NZ is 'an ideal market' for vegan alternatives, says supplier.
Steinlager goes carbon neutral
The move is believed to be the first within the brewing industry.
Allbirds branches out into apparel
Co-founder Tim Brown says eco-friendly company wants to revolutionise textile industry.
Why winemakers and brewers are experimenting with seltzers
It started with White Claw, now almost every drinks company is jumping on board.
Delegat toasts record earnings
Delegat Group full-year earnings lifted 20 per cent in the year to June 30.
Why level 3 has been a 'disaster' for food producers, manufacturers
Food & Grocery Council says Auckland boundary restrictions playing havoc on industry.
Small Business: Possum fur footwear firm smashes Kickstarter campaign goal
Neil Taylor talks business and meeting crowdfunding targets in eight days.
Chocs away: Whittaker's plans to double its chocolate output
Matt Whittaker talks factory expansion and the Nigella Lawson sales effect.
Deja brew: Turning bread into beer - and then bread again
Restaurateur Ben Bayly co-founder of food-recycle firm with global ambitions.
Tricks of the trade: How a small town clothes shop survived 40 years
Retail veteran Larry Sullivan explains how to thrive in the regions.
Allbirds teams up with Adidas for sustainability project
Woollen shoe company and sportswear giant plan to change footwear industry.
Limited edition avocado beer hits shelves
Brewing company takes smashed avocado to new heights.
Small Business: Farmers take plunge into ethical fashion
Kate Tosswill talks branching out to start an e-commerce homeware business.
'World's first': Kiwi avocado milk start-up wins race to supermarket shelf
Auckland chef Sachie Nomura developed the product which is on sale in America.
Creaming it: Lewis Road pens multi-million-dollar deal with US giant
The deal is said to be worth up to US$5 million in the first year.
Is oat milk the new cow's milk? This small business hopes so
Chris Wilke talks about introducing a plant-based milk into a dairy nation.
Reefton Distilling Co seeks $3.5m to fund growth
Reefton-based distilling company is eyeing export to Australia and Britain.
Small Business: Taking farming waste to create apparel for infants
Family business going back decades launches as reincarnation.
Small Business: Why vegan options won't spoil niche meat party
Angus Black says vegan meats are not threat to primary industries.
Ninety jobs to go as Pernod Ricard closes Tamaki site
E tū union says redundant staff have been offered roles in Australia.
Pernod Ricard to close Tamaki site, 90 jobs at stake
Production facility making Brancott Estate and Stoneleigh wines will close.
NZ plant-based fast-food chain launches crowdfunding campaign
Lord of the Fries plans to open its first outlets in Christchurch and Dunedin.
Another Mad Butcher store shuts: What's happening with franchise?
A spat of Mad Butcher store liquidations have hit the franchise this year.
Trade war fears diminish, exporters upbeat about year ahead: report
Exporters have had a tough 12 months, but are optimistic about the year ahead.
The Godfather of craft: Man who changed NZ brewing
How Richard Emerson's beer journey has shaped the country's beer industry.
Hell Pizza conducts fake-meat experiment on Kiwis
Hell Pizza conducts social experiment with launch of meat-free burger pizza.
Instant cheese and glitter-protein drinks: Six products Fonterra has in its pipeline
Fonterra has a colourful line-up of products it wants to release to market.
Former All Black Israel Dagg's new gig
David Beak discusses Israel Dagg's new role in his Sydney-based food business.
The Waikato company that fed this Russian priest during his epic 6-month rowing expedition
Fedor Konyukhov is on a world record rowing attempt.
After 25 years of keeping it local, Kiwi clothing company Swazi moves some production offshore
Hunting and fishing label to move some of its production to Thailand.
Woollen footwear firm Allbirds reveals plans for NZ store
Auckland will soon be home to another international retail brand.
Avocadolypse: New record as retailer advertises avocado for $12.50
Avocado prices continue to soar.
Holy guacamole: $10 for a single avocado
The price for an avocado has cracked double digits.
Sheep milk opens NZ up to whole new market
The White Sheep Co is tapping into two emerging markets.
The Kiwi start-up 'loved' by Mila Kunis
Milk 2.0 made waves among North Americans - and celebs - at a recent Ted event.
Sheep milk vodka - NZ's answer to Mexico's tequila?
Whangamata local Sam Brown has turned sheep milk into spirits.
Chinese e-commerce giant JD.com partners with NZ horticulture firms
JD.com has partnered with two New Zealand horticulture firms.
How Halo Top became a US$2b dessert company
Global supermarket ice cream brand has high hopes for New Zealand market.
Whangārei man in David and Goliath battle with Mad Butcher
A Northland butcher is taking on the meat franchise company in court.
Women quick to learn ropes of wine industry
Viticulture industry is almost unrecognisable compared to 30 years ago.
Jeuneora looks to hemp for next stage of growth
Jeuneora hopes the superfood will steer it through its next phase of growth.
Wool shoe company Allbirds expands into China
It plans to have three stores in China by the end of the year.
Kiwi wine company teams up with Sarah Jessica Parker
Sex in the City star has penned a deal to create wine with a Waikato-based producer.
Growth in craft beer almost trebles in five years
The volume of high-strength beer rose for the fifth year in the row.
'Chokingly excessive': Shane Jones blasts Air NZ fares
Air New Zealand will slash airfares but Shane Jones warns it may not make a difference.
Small Business: Growing oysters faster in moulds a 'game changer'
Kaeo-based Shaun Gregory talks designing a shellfish mould to grow oysters in.
NZ's beer industry now worth $2.3 billion
New Zealand has the equivalent of 4.6 breweries for every 100,000 people.
Explainer: Why NZ can't afford to mess with China
China and NZ's relationship has been of mutual benefit since it signed FTA in 2008.
NZ Made campaign rolls out 'New Zealand grown' labels
Green stickers will be seen on supermarket shelves in the next few months.
NZ exports to Asia topped $29b last year
The Year of the Pig is a good year for Kiwis to make money or start a new venture.
Want to sell NZ wine in Asia? You'll need an influencer
Social media influencers are selling New Zealand wine to Asia's elite over the internet.
How climate change is affecting NZ's largest wine region
Climate change now poses a significant threat to this country's wine industry.
Company behind Kapiti Kitchen, Supreme and The Goodness goes into receivership
Receiver says the company run out of money.
Small Business: The Ashburton farm breeding Christmas turkeys
Two per cent of turkeys sold in New Zealand are bred and processed by this family.
Kiwi wine newcomer brings its bottles to life with AR
Providore Wines is using augmented reality and an app to sell its wine.
Salmonella warning: Tahini products recalled in NZ
There have been 38 cases of illness linked to the products in Israel and 5 in the US.
No-alcohol beer is having its moment
Beer - minus the usual alcohol - is picking up in popularity.
Small Business: Growing hemp for food and cars
Hemp farmer Dave Jordan discusses hemp as an emerging market.
Kiwi whisky company crowdfunds $500k, sets sight on $2m
New Zealand Whisky Collection has surpassed its $500,000 equity crowdfunding target.
Kiwi dairy-free ice cream firm inks big deal in China
Wahiki Creamery is proving popular in the Chinese market.