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Home / Rotorua Daily Post

Southerners helping to sock it to Shaq

By Sam Morton, Ashburton Guardian
Rotorua Daily Post·
22 Jun, 2012 11:00 PM3 mins to read

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When Kawerau teenager Shaquille Ioane called for help, Canterbury certainly answered.

The aspiring rugby player is in his first season and has been struggling through the season in his size 18 worn-out sneakers.

Mr Ioane, 18, was constantly being hampered as he slipped left, right and centre on wet grass.

However, Canterbury kindness from Crusaders and All Blacks lock Luke Romano and Ashburton business the NZ Sock Company will see the Kawerau College lock play in comfort for the 1st XV for the first time.

Romano heard of the teenager's plight earlier this week and was quick to offer a pair of his boots.

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And to top it off, the team at the NZ Sock Company have custom-made 10 pairs of socks to fit his extra large feet, for extra comfort.

Sales executive Paul Sparrow told the Ashburton Guardian that when the company heard of Mr Ioane's predicament, they just wanted to help.

His father and chief executive Euan Sparrow, who is in Vietnam, said the thought of Mr Ioane having to make do with something three times too small was simply unacceptable.

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He asked staff to adjust the knitting machines at the factory and "make this boy some socks worthy of a future All Black", Mr Sparrow said.

"The mechanics knew intrinsically how the machines would respond, so it wasn't just a caseof programming the computers and pushing the go button," he said.

"There was quite a lot of trial and error and brainstorming involved and a whole heap of good old-fashioned Kiwi ingenuity."

Mr Sparrow confirmed 10 pairs of socks had been couriered to Mr Ioane, with more rugby socks in the blue and black colours of Kawerau College soon to follow.

It is not the first time their generosity has extended to a Kiwi in need: the company has also made socks for New Zealand's tallest man, Ron Bax.

When the Guardian contacted Mr Ioane yesterday to break the news, he said he was "stoked" and "lucky as" to be getting all the support he has received.

"It's good of them [NZ Sock Company] to do that.

"It's gonna be weird wearing socks that fit me, to be honest. All the socks I throw on turn into ankle socks and I've always worn them like that ... I have not known any different," he said.

"It's real good to see there is people out there who are happy to support me, it's good as."

So it seems the teenager, who was named after American basketball star Shaquille O'Neal because of his size, finally has items to fit.

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"Come Saturday," Mr Sparrow said, "the focus will be on Shaq's game, not on his feet."

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