A MAN who collapsed in a supermarket freezer had to call 111 after his calls for help went unanswered.
The call for help by the Pak'nSave Rotorua employee led to the Rotorua Fire Brigade searching the store's freezers to find and rescue him.
Rotorua Fire Brigade senior station officer Cameron McEwen said they received the call from the man about 9am yesterday. "We think something happened in one of the 20ft freezers - he's collapsed and no one knew he was in there. He tried calling out but no one replied so he made the 111 call and we started a search to locate him."
Mr McEwen said there were a lot of freezers but fire fighters quickly narrowed it down to one of the back freezers.
"Once we found the right freezer we got him out. He wasn't very responsive when we reached him ... the ambulance was already on their way."