The generosity of the community has left organisers and foodbank team feeling stunned and humbled.
The total collected nearly matched last year’s record-breaking 10,699 items, which the foodbank values at an average of $2.50 each for a total of $26,747.
On a steaming hot day, The Hits Rotorua 97.5FM presenter Paul Hickey and a team including the Salvation Army’s Hana Seddon and Tracey Ball were driven around Rotorua by Anita Williams in a CityRide bus donated for the day by Bay of Plenty Regional Council.
The bus visited businesses, Government organisations and 14 schools to collect food donations and other goodies.
READ MORE: Scroll to the end to find our live blog from the 2024 Fill the Bus day.
By the end of the day, the host found himself floored by Rotorua’s generosity.
“You know, it takes the whole city and community to do a collection like that, and I’m just really thankful for everybody who helped out.”
“We say it every year, that times are tough, but I think it shows that as a community, as a city, we’re all very caring about each other, and if we’re able to help others, everybody’s stepping up,” Hickey said.
It was Hickey’s 10th year hosting the fundraiser in his home town, including visits to schools he once attended: Lynmore Primary and Mokoia Intermediate.
“10 years? Holy hecka,” said Mokoia Intermediate teacher Evelyn Lukis.
Westbrook School student leaders with Salvation Army mascot Shieldy during the 2024 Fill the Bus campaign. Photo / Aleyna Martinez
Westbrook School deputy principal Jackie Barrett said the school had been donating for the full 10 years. Leaders at the school loved being able to give and share “manaakitanga”.
“We’re a school that has community in mind and we always like to be able to give back. Fill The Bus is a good opportunity for the children to see what it’s like to be of service to the community,” Barrett said.
The Fill the Bus team had to offload donations multiple times throughout the day as the weight of the cans made it hard for the bus to manoeuvre out of some carparks.
“But that’s a good problem to have,” Hickey assured viewers during his live coverage.
Fill the Bus 2024
The Hits Rotorua 97.5FM’s Fill the Bus fundraiser is part of the six-week annual Rotorua Daily Post Christmas Appeal for the foodbank.
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NOW PLAYING • Fill the Bus 2024
The Hits Rotorua 97.5FM’s Fill the Bus fundraiser is part of the six-week annual Rotorua Daily Post Christmas Appeal for the foodbank.
Glenholme School donated over 1600 cans to the bus. Year 6 student Lachie Kiff said their crew of young leaders rallied fellow students to get behind the appeal.
“Us, as a community, we want to think about everyone in our ... community [who] doesn’t have food, and it would be so cool to help them out this Christmas,” Kiff said.
Salvation Army Rotorua community ministries manager Darnielle Hoods said Fill the Bus 2024 was “absolutely amazing”.
“We’re so humbled by the incredible generosity of our Rotorua community.
“The schools we visited were so welcoming, and the kids were buzzing with excitement when they met Shieldy. Our local police station team collected over 115 toys – this was incredible,” Hoods said.
Local businesses had run food collections as part of the appeal, Hoods said.
“Your support has been outstanding. We’re truly grateful to everyone who contributed to Fill the Bus; it’s heartwarming to see our community come together like this to make a difference in the lives of many whānau in our community.
“Your donation will make a difference,” Hoods said.
Kaea-Grace Leef, 3, Kruz Radford, 2, and Izzy MacDonald, 4, from Rotorua Home Based Childcare, board the bus to make their donations. Photo / Aleyna Martinez
Fill the Bus is part of the Rotorua Daily Post’s six-week Christmas Appeal, which is currently in its fourth week and aims to fill the foodbank’s shelves through the holidays and into 2025.
Items donated help the foodbank stock its choice-model supermarket, which launched in May and allows clients to select their own food support.
As of today, the Christmas Appeal has collected donations valued at more than $60,000. That includes more than $20,000 in cash and voucher donations.
It also includes 307 toys worth an estimated $3070 – a tally helped by Rotorua police. Detective Christie Gordon said the team focused on the “fun stuff” for their Fill the Bus collection, gifting a huge haul of toys.
Fill the Bus 2024: As it happened
The Rotorua Daily Post covered the 2024 Fill the Bus day from moment to moment in the live blog below.
Schools, businesses and organisations have been busy collecting food donations to Fill the Bus for the Rotorua Salvation Army foodbank.
All items collected will go towards the Rotorua Daily Post Christmas Appeal, supported by The Hits Rotorua 97.5FM
The final donation tally will be announced tomorrow, Thursday, on The Hits Rotorua 97.5FM and the Rotorua Daily Post website.
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4 December, 05:18 am
All over bar the counting
Fill the Bus 2024 has wrapped up with the team feeling "very happy" with the generosity shown by the Rotorua community, The Hits Rotorua presenter Paul Hickey says.
He said there were some good public donations in the final stops of the day at supermarkets and a shopping centre.
The bus has been unloaded for the final time today at the Salvation Army headquarters and "the counting is well under way".
Hickey said the bus had to be unloaded a couple of times earlier in the day due to the sheer weight of donations collected, which gave the Salvation Army team a headstart on the "massive" job of counting and sorting.
He said the day was "very hot and very worthwhile".
The Metservice says the temperature in Rotorua exceeded 26 degrees this afternoon.
The final donation tally will be announced on-air on The Hits Rotorua 97.5FM and on the Rotorua Daily Post website tomorrow.
If you missed out on making a donation today, it's not too late to help stock the shelves of the Salvation Army foodbank stock for the busy holiday period and heading into 2025.
Scroll down below the blog for information on how to donate to the six-week Rotorua Daily Post Christmas Appeal, now in its fourth week.
Tracey Ball from the Salvation Army, Cityride bus driver Anita Williams and The Hits' presenter Paul Hickey - just some of the team that brought Fill the Bus to life today.
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4 December, 02:49 am
You are amazing, Rotorua!
The bus is now making its final public stops of the day - check the afternoon schedule below if you want to catch up.
The Salvation Army team has so far counted 7953 items donated during Fill the Bus today.
The last lot of donations are still to be counted before the final tally is announced tomorrow.
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4 December, 02:43 am
Council staff donate boxes of goodies
Coffee, toothpaste and toys are just a few of the items in Rotorua Lakes Council's Fill the Bus donation.
Mayor Tania Tapsell said council staff "really understands" people are going through hard times at the moment "and so our staff really got behind this one".
Council gardener Rose Andrew said the team had come together to help others over Christmas.
"We just put the word out to the whole nursery team, and they came through."
Rotorua Mayor Tania Tapsell, centre, with the Fill the Bus team and Rotorua Lakes Council's donation.
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4 December, 02:33 am
The Rotorua Police Station donated a huge haul of toys for Fill the Bus.
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4 December, 02:26 am
Toys galore from Rotorua Police
Detective Christie Gordon said the Rotorua Police team wanted to focus on toys for their Fill the Bus donation.
“For the appeal we wanted to focus on the exciting stuff.
"We just put it out to the station and everyone has showed up for the Salvation Army.”
Rotorua Police staff with The Hits' Paul Hickey (front) and the Fill the Bus team.
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4 December, 02:13 am
Four Square joins the party
Four Square Edmund Rd, owned by Callum and Laetitia Sutherland, joined Fill the Bus for the first time this year.
Laetitia Sutherland, who was carrying baby Doug to meet the bus, said she hoped it was the first contribution of many.
"It’s just a good way to give back to the community that supports us.”
Laetitia Sutherland and baby Doug from Four Square Edmund Rd.
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4 December, 01:31 am
Aorangi School
Aorangi School secretary Anna Steed said the school had been involved with Fill the Bus for the last few years and “even those families that don’t have a lot always find something to give”.
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4 December, 01:21 am
Thank you Kaitao Intermediate!
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4 December, 01:03 am
Selwyn haka for Shieldy
Selwyn School students have performed a haka for Salvation Army mascot Shieldy.
Shire Akarana-Cassidy, Year 5, left and Liam Lee, Year4. Shire said she loved helping other people at Christmas.
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4 December, 12:49 am
Ngongotahā School
Rainbow Frances-Parekura, Year 5, and Jake Korodi, Year 6, say Fill The Bus “is a great cause”. Thanks boys!
Aleyna Martinez is a multimedia journalist based in the Bay of Plenty. She moved to the region in 2024 and has previously reported in Wairarapa and at Pacific Media Network.