Three cars have crashed on Ngongotahā Rd near Kauae Cemetery, police say.
Police, St John's Ambulance and New Zealand Fire and Emergency Services were called to the scene about 3.30pm.
A police spokeswoman said no serious injuries had been reported.
A New Zealand Fire and Emergency spokesperson said no one was trapped and it's crew had left the scene.
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The southbound lane is blocked.
The Rotorua Lakes Council had been notified of the crash.
Traffic control is being provided.