"Juice will be squeezed, bottled and sold on-site at the farmers market and all proceeds go to Ka Pai Kai Rotorua, a charity making affordable and healthy lunches for local kids," she said.
The farmers market was a place for small cottage industry to test their produce and products, and Mrs Nelson said there was an understanding that if there was strong community support growers would come bearing their seasonal produce.
Mrs Nelson said this mentality was what inspired the Education and Children's barrow and a live food demonstration at 10.30am each market day by a local restaurateur or cafe owner using only local, seasonal produce.
A joint initiative of the council and Toi Ohomai, the Education and Children's Barrows highlight budding chefs and successful local establishments, many of whom were winners at the recent hospitality awards.
The Children's Barrow allow local school children the opportunity to trial the process of bringing healthy products and produce to market.
"It's pretty fun and kids get to learn the skills needed to turn them into tomorrow's entrepreneurs," Mrs Nelson said.
"At the heart of the farmers market is a community first approach and this is epitomised by the collective spirit of community projects like the Big Squeeze, our Education and Children's barrows and suppliers like Jenny Lux."
A non-profit organic food club, Brown Owl Organics is co-ordinated by Jenny Lux, and supports local producers and provides organic seasonal produce to the Rotorua community at affordable prices.
The market will relocate to Te Manawa (formerly City Focus) once development works are completed.
For more information go to https://www.facebook.com/RotoruaFarmersMarket/
