Councillor Charles Sturt also suggested reviewing performance targets more regularly to make sure they were realistic but not too easy to achieve.
Council chief executive Geoff Williams said many of the targets, especially in the economic development area, were only just missed.
For example, the council missed its target of increasing total visitor expenditure in Rotorua from $502 million to $538 million, ending up with an estimated $510 million, which was still a substantial increase, he said.
But targets around how safe people felt in the city, the provision for public toilets and the number of specific business inquiries generated were not met. Conversely, event and venues hit all of its performance targets, but only just.
It managed to hit its target of 85 per cent of locals visiting or using an event venue in the past 12 months and its target of bringing 11,000 conference delegates to the city.
The draft annual report stated overall debt was on target to remain at $168.7 million.
Councillors will meet next Thursday night to approve the annual report for release.