A person has died after suffering a medical event and crashing into a powerpole in central Whakatāne.

A police spokeswoman said a car had gone off the road and into a powerpole on Commerce St near the Whakatāne McDonald's.

The sole occupant of the vehicle died, following what initial reports indicated was a medical event.
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She said the incident happened about 11.40am.

Emergency services at the scene of the crash. Photo / Katee Shanks
Emergency services at the scene of the crash. Photo / Katee Shanks

It appeared the person inside was suffering a medical event and ambulance staff were on the scene treating the patient, she said.

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Motorists are asked to avoid the area if possible.