A person has died after suffering a medical event and crashing into a powerpole in central Whakatāne.
A police spokeswoman said a car had gone off the road and into a powerpole on Commerce St near the Whakatāne McDonald's.
The sole occupant of the vehicle died, following what initial reports indicated was a medical event.
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She said the incident happened about 11.40am.
It appeared the person inside was suffering a medical event and ambulance staff were on the scene treating the patient, she said.
Motorists are asked to avoid the area if possible.