Comvita staff are keeping the Christmas tradition of giving alive by gifting products to the Salvation Army.
Staff from the Paengaroa-based company will donate more than 200 jars of honey, apple cider vinegar, Midihoney skincare products and other items to Salvation Army depots in Rotorua and Whakatane.
Comvita chief people and culture officer Kate Selway said it was the employees who decided to make the donation in the lead-up to Christmas.
"Each month our staff received a product allowance of either honey or other products," Selway said.
"This December they decided to gift those to the less fortunate. I'm so proud of our people for choosing to help where they can."
The items will be placed in food hampers.
Salvation Army co-ordinator, Lieutenant Kylie Overbye said Rotorua Salvation Army was grateful to Comvita staff for rallying together to provide the donation.
"We want Christmas to be a special time for families, and donations like this really help to make a difference in bringing a little extra cheer and support to people in the community who are struggling at this time."