Rotorua has held on to its fifth placing in the top destination stakes for New Zealand travellers.
According to accommodation website Wotif.com, Rotorua was ranked fifth in 2010 as far as Kiwi travellers' favourite destinations - no change from 2009.
Destination Rotorua Tourism Marketing general manager Don Gunn said he was happyRotorua had held its placing but he would like to see the city tie with Queenstown which came in fourth place.
However, he said Wotif.com was only one site to book commercial accommodation through, and in the year ending October 2010 Rotorua was ahead of Queenstown in terms of the total commercial accommodation booked.
Rotorua also had 5 per cent of the domestic visitor nights while Queenstown had 4 per cent during that period.
For the month of October last year, Rotorua had 6 per cent and Queenstown had 4 per cent. Figures for November and December were not available.
He said the use of Rotorua's commercial accommodation by Kiwis in October was 11 per cent up on the previous October.
Mr Gunn said Rotorua's biggest domestic markets were Auckland and Hamilton, with work being done to attract more people from the wider Bay of Plenty.
Work had been done on targeting families through advertising online and in magazines.
Mr Gunn said he would be working with the city's new new tourism committee on a plan for the next financial year on attracting Kiwi travellers to the city.
The website did not take into account the many people who stayed in Rotorua with family or friends.
Meanwhile, Taupo held on to its seventh spot, and Tauranga remained in 13th place. Auckland took the top spot again in 2010 in terms of accommodation booked via Wotif.com.
Wellington knocked Christchurch from its perch at number two. Christchurch had done the same to Wellington the previous year.
The North and South Islands were equally represented in the Top 20, with 10 destinations from each region.
Wotif Brands general manager Megan Magill said the list was compiled based on bookings made by both leisure and business travellers in New Zealand throughout 2010.
