If Gregg Brown were to appear on Mastermind with his job description as his specialist subject he'd fail dismally.
We know because when we posed that very question his instantaneous response was a resounding "pass".
It's understandable. He owns the Pig and Whistle pub but isn't a publican. He has developed Capers Epicurean from scratch yet doesn't consider himself a chef . "I can't cook or make coffee." He is committed to the Geyser Foundation and chairs the Bay Trust but shuns being branded a philanthropist. He is the Rotorua Mountain Biking Club's president but says his skills are, at best, middle of the road. He's recently acquired a farm, insisting he's a rural novice and is emphatic a home-stay operation is strictly wife Susan's province.
We venture that maybe the word "entrepreneur" would fit the bill but that doesn't sit well with him either, nor does the suggestion he could be seen as belonging to the corporate sector.
"I'm not nearly PC enough ... you could say I don't fit the 'three bags full' model." It's this, he agrees, that makes his occupation so difficult to define. So we too pass on how best to pigeonhole this man of many parts who began working life as a The Daily Post delivery boy.
"I had the Malfroy Rd run, it was incredibly hard getting up that hill with a sack full of newspapers so I switched to pushing milk carts."
At the same time, he was pumping gas at Barnett's Service Station.
From there on in Gregg Brown's working life's been one of, dare we say it, variety. His first grown-up working "gig" was as a trainee manager with Woolworths Tutanekai St variety store. A year on, he'd climbed to the dizzy heights of managing the Te Kuiti branch; Tokoroa followed.
"Then my ambitions got the better of me and I took off for Papua New Guinea to manage a remote bulk grocery outlet. Never being out of New Zealand before I got the culture shock of my life."
It took little time to realise he didn't fit in with the dozen or so other expats in the vicinity. "Half were missionaries, the other half drunks who'd gone troppo, I was bored silly."
A spot of OE in Oz and Canada followed before returning to manage a flooring warehouse in Auckland.
He thought he'd hit pay dirt when he was appointed operations manager for the Maxi Mart Variety chain, "but not long after I got there they closed the doors". An area manager's job with Camera House followed. "But that too closed and I thought 'bugger this, I'm not working for anyone else again'."
Making a quantum leap, Gregg Brown got himself into bungee jumping, initially operating cranes throughout the North Island before becoming chief executive of a similar operation on Vancouver Island. "It was North America's first bungee, we lived like movie stars for a while."
Five years on and with sister Joanne one of the Pig and Whistle's partners, he was offered the chance to buy into the business, acquiring it in its entirety in 1995.
"I guess you could say the rest is history, after taking awhile to find my feet in life I've always looked on this as a business for the long term, reinvesting back into it."
Ten years down the track, the Eruera St building's "street presence" that had long appealed to him was added to his portfolio, becoming Capers.
At this juncture, he rewinds his life story to tell us how, by then, he'd met and married the "attractive blonde physio from Invercargill" who treated him when he came a cropper off his mountain bike.
He blames local lawyer, Bill Lawson, for his entree into the sport. "He takes a sadistic pleasure in getting his friends biking up big hills."
Gregg Brown was hooked. "It's the modern-day equivalent of golf, getting together with your mates once or twice a week, a great combination of fitness and being social."
He's a long-time events' sponsor "because it's a fun thing to do", joined the Rotorua Mountain Bike Club committee around five years ago, became advocacy manager, has been club president 18 months and is co-contributor to the not-for-profit Ride Rotorua website.
Entrenched as he is in the sport, he's equally passionate about other codes. Both daughters are keen equestrians, his son's a go-karter.
Then there's his role with the Bay Trust, joining it as a government appointee "coming up four years". Last year, he took over the chair. "I got it [chairmanship] by one vote, it was hardly a good mandate."
He confesses it's occurred to him "because I have been something of a benevolent dictator ... sharing the decision-making with 11 others can be a bit of a challenge".
Another challenge is his recent foray into farming.
"We run a few head of beef but a lot of it's retired land, regenerating natives and newly-planted pine."
Does this, we tease, make him something of a Greenie?
"I think I might be; I recognise recycling milk bottles isn't going to cut it." Ah, at last some sort of label we can pin on Gregg Brown.
GREGG BROWN