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Home / Rotorua Daily Post

Ghost chips bands drive message

Rotorua Daily Post
10 Jul, 2012 08:02 PM2 mins to read

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A Rotorua road safety advocate is encouraging residents to get behind an anti-drink-driving campaign.

Rubber wristbands were issued to officers during recent road policing training sessions at police national headquarters in Wellington. Police have started handing the wristbands out as well as wearing them themselves.

The black bands have the words "stop a mate driving drunk, bloody legend" and "ghost chips" printed on them.

The campaign comes after the popular New Zealand Transport Agency "Legend" television adverts, which feature Rotorua teenager Darcey-Ray Flavell-Hudson.

In the advertisements, Flavell-Hudson imagines that the ghost of a teenager who died driving drunk offers him a chip - but he can't eat his ghost chips. The campaign became a viral hit with the video having more than a million hits on YouTube.

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Rotorua District Council road safety co-ordinator Jodie Lawson said she encouraged Rotorua residents to get behind the campaign and wear the wristbands.

"We already have similar campaigns," she said.

"We already hand out wristbands with anti-drink-drive messages on, which we give out to youth who take part in our youth driving expo and also our driver directions training days."

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She said campaigns like this were popular with youth at the moment.

"Teenagers tend to get into a fad and run with it. This seems to be quite popular at the moment."

Ms Lawson said she hoped teenagers and young drivers would wear the wristbands and take note of the messages on them.

"I hope they look at them when they are driving and pay attention to what they say and hopefully they can pass that message on to their mates as well."

The idea for the latest wristbands came from Lesley Wallis, national road policing communications manager.

She said they were a very low-cost and low-key way to support the advertising campaign.

"They are intended for police to give to the public when they are talking to young people in schools, expos, community engagement opportunities etcetera," Ms Wallis said. "They have proved to be hugely popular. Some police officers wear them, too."

Ms Wallis said the wristbands were no longer being made and there were no plans for more.

"The advertising campaign that these wristbands support was hugely successful and resonated with the young people we were trying to reach. The wristbands are a simple way of extending that reach a little bit further."

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