"Customers booking on the 737 service between Rotorua and Queenstown will also enjoy a reduction in the total time of their journey of approximately half an hour," he said.
Destination Rotorua Marketing general manager Oscar Nathan said it would be great if the Rotorua community could support the service and spread the word to friends and family saying the flights were available to help the destination make the most of the increased flight capacity.
"With the flights starting a little over three weeks ago, it will take time to build up demand as the flight is increasing capacity by as much as 27 per cent between Rotorua and Christchurch.
"The intention is that on top of the forward promotion already undertaken, coupled with the economy improving and Christchurch connections coming back to normal levels, bookings will build over time and the service will become more viable and permanent."
Mr Nathan said while it was great to see Air New Zealand showing further confidence in Rotorua it was disappointing the service had not immediately hit the levels of demand initially expected.
"But in the current environment this can be expected and as a result some 737 flights have reverted to traditional aircraft when the larger capacity jet service is not required," he said.