There was colour galore as Rotorua people got loud with their attire for a great cause.
Loud Shirt Day was held today, with this year's theme being superheroes.
It is the annual appeal for The Hearing House and the Southern Cochlear Implant Programme.
The two charities are dedicated to helping deafchildren with cochlear implants and hearing aids learn to listen and speak just like their hearing peers.
The day sees schools, businesses, community groups and individuals raise money by dressing up in a loud shirt and collecting donations from participants.
St Mary's Catholic School pupil and Young Vinnies leader Tara Ronayne, 10, said it was great to see her peers in their loud shirts because Loud Shirt Day had a lot of meaning.
She said Young Vinnies tried to do something every term to help someone out.
Fellow Young Vinnies leader Molly Bradley, 10, has a hearing aid herself. She said it was cool to have the school supporting the unique cause.
Bentley said there was a school assembly in the morning, where a video was played showing the cochlear journey for a young baby and the school signed the song to the guests.
Guests included Pixie Neame who is a deaf support teacher and sign language teacher, and Bentley's daughter Katie Flay, whose daughter Eva Chadwick, 2, has two cochlear implants.
She said there were a mixture of superhero and loud shirts, and $432 was raised for the cause.
Bentley said it was an important cause to get behind, with the money going directly to The Hearing House.
