It ticks all the boxes.
It would offer jobs and transport for locals, look after the environment, inject money into the local economy and could provide a world-class attraction.
But the proposal to set up a new sustainable tourism venture at Okere Falls has been opposed by more than half the submitters who had their say.
Of the 45 submissions received in response to a new zipline tourist attraction at Okere Falls - a joint venture between Rotorua Rafting's Sam Sutton and Māori landowners from Ngāti Hinerangi-Ngāti Hinekiri, 25 were against it.
The reasons for objecting range from concerns