DOC had a hands-off approach with seals, and would only intervene if an animal was in obvious danger, such as getting too close to a road, tangled in debris, being harassed at a public beach or was seriously injured.
Sneezing, coughing and crying were all normal seal behaviours, and pups may be left alone for days at a time while their mothers foraged at sea.
DOC's advice was to never touch or handle a seal, as they could be very aggressive if threatened. It was also a breach of the Marine Mammals Protection Act. People should keep a distance of at least 20 metres, if possible, and not get between the seal and the sea.
"If you are walking your dog in areas where seals regularly haul out, or see a seal on your beach, put your dog on a lead until you are away from it," Boren said.
"If you see a seal that is severely injured, being harassed or in obvious danger, call 0800 DOC HOT (0800 362 468)."
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The NZ fur seal has made a remarkable recovery since the species was hunted, some experts estimating the population fell as low as 10,000. The last count in 2001 estimated a total population of 200,000, which is believed to have increased considerably since then.
"This population rebound is something to be celebrated, but it does mean we will need to adjust to having more kekeno in our lives, on our beaches and near our cities," Laura Boren said.