They're local, loyal and deliver with pride.
That's Wanganui Toyota which won the best jingle award for Radio Network radio stations throughout the country.
Wanganui Toyota general manager Marty O'Fee was in Auckland on Saturday night to receive his dealership's award.
Mr O'Fee said he briefed marketing company Stooges of Wellington on what he wanted, and they compiled the best client jingle.
"It's been huge for us. The jingle encompasses points around Wanganui and I wanted something that would not date.
"The jingle has given Wanganui Toyota a profile, the Toyota brand is good, and we are now number one in passenger sales in Wanganui."
The Wanganui dealership was the best of four nominees in the same category.
Toyota jingle hits right notes
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