Entries are open for the 2018 Billy Webb Challenge and it could literally be a chance to roll up and take a shot at the world champion on December 2.
This year's event is the 10th anniversary of the start of the Billy Webb races, which in turn commemorate the 1908 event where William 'Billy' Webb defended his world title on the Whanganui River in front of 25,000 spectators.
Looking to boost the entry numbers, the feature race will be similar to the Aramada Cup format where rowers of all divisions, from Under 16 to Masters, will compete at the same time.
"It's the only race in New Zealand that people will get the chance to race against Olympic and world champions," said spokeswoman Kat Wade.
"We're doing a big push with clubs all around the North Island."